About George
Greek
Native or bilingual
English
Fluent
Swedish
Conversational
Experience
- KINSEN HELLAS S.A. (Saracakis Group / Europcar Master Franchisee)Director, Leasing & Mobility Business UnitDecember 2021 - Today (4 years and 8 months)Athens, GreeceBuilt and led the Mobility & Leasing business across passenger cars, LCVs, motorcycles, trucks and machinery. Revenue scaled from EUR 130K to EUR 24M during 2022-2025, with full responsibility for growth, profitability, operating model and team development.• • Designed the commercial and operating model, including pricing policy, fleet lifecycle, contract flow, delivery standards, customer proposition and service governance.• • Managed portfolio profitability through fleet mix, cost control, pricing discipline and cooperation with finance, risk, operations and legal teams.• • Developed OEM, dealer, importer, bodybuilder and service partner relationships to support growth, vehicle availability, delivery performance and service quality.• • Led initiatives to improve repair, maintenance, body shop, funding and residual value assumptions, with focus on sustainable profitability.• • Built and led a 23-person team across Athens, Thessaloniki and Crete, using KPIs, coaching routines, performance reviews and structured governance.• • Implemented CRM, pipeline analytics and lead-to-order workflows to improve visibility, response time and commercial discipline.
- ARVAL BNP PARIBAS GROUPSenior Manager, Retail & SME Strategic PartnershipsNovember 2020 - December 2021 (1 year and 1 month)Stockholm, Sweden• • Built strategic partnership channels for SME and retail leasing within a banking-owned fleet leasing environment.• • Developed value proposition, partner approach and go-to-market model for retail and SME segments.• • Worked closely with risk, finance, legal and operations stakeholders to align customer offering, process quality and commercial execution.• • Improved funnel performance and customer acquisition efficiency in a competitive Swedish market.
- GAX CONSULTANCY / CommercialXSenior Consultant, Digital & Commercial TransformationMay 2020 - November 2020 (6 months)Stockholm, Sweden• • Led commercial transformation projects covering operating model design, sales productivity, CRM discipline and KPI frameworks.• • Translated strategy into practical process changes, governance routines and performance analytics.
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Education
- MSc inThe American College of Greece2014MSc in
- BSc in Business AdministrationThe American College of Greece2001BSc in Business Administration