Georg Albrecht

• • Advising clients (Germany/USA) from the IT, E-Health, and Design sectors in the areas of Media Relations, B2B and B2C communication, as well as positioning of C-level executives in leading media and sustainable management of media presence.

• • Development and implementation of target group-specific PR strategies that ensure excellent placements in media and increase customer visibility in markets.

• • Spokesperson for Lenovo Deutschland GmbH and Motorola Germany GmbH.

• • RepTrak Score, 2024/25: Increased Lenovo Germany's reputation to first place in global comparison.

• • Continuous increase in brand perception on social media platforms. First place in the German IT industry (Sprinklr Brand Health Tracker, 2024).

• • Communication consulting for C-level executives (EMEA/DACH) and increase in media presence through thought leadership programs by 250% (Meltwater, 2022).

• • Leadership of the communications team with a clear focus on measurable impact, leading to consistent overachievement of defined KPI plans (EMEA/DACH).

• • Successful communication measures in the DACH region in collaboration with Investor Relations, Finance, and Legal.

• • Sole responsibility for all external communication (Corporate Communications, Product Communication, PR, Media Relations, and positioning of executives) in Germany, Austria, the Czech Republic, Slovakia, and Hungary.

• • Communicative leadership of Apple in Germany from "IT outsider" (1999) to the most valuable company (August 2011) and the strongest brand in the world (BrandZ, 2011).

• • Complete PR responsibility for the most successful product launch (iPhone, 2007) and the most successful retail store opening (Munich, 2008) of the decade, measured by media reach and brand perception in Germany (Meltwater, 2011).

• • Effective positioning of CEOs Steve Jobs and Tim Cook in tier-one media in DACH.

• • Management of over 3,000 product tests by media in Germany and Austria, with an increase in media reach of 330% (Meltwater, 2012).