About Geoffroy
English
Fluent
French
Native or bilingual
Experience
- THERMOCONTOURArtistic direction, graphic design, branding and graphic charterMEDICALOctober 2020 - December 2020 (2 months)Londres, United KingdomThe Thermocontour company, a pioneer in health mattresses and pillows, asked me to renovate its brand identity and adapt it to the general public market. With a team that I set up, we first chose to highlight the human history of this company through a portrait of its founder. Then, we emphasized the exclusive nature of the solutions offered through a signature. The logo was jointly designed, the radical typography of which expresses Thermocontour's uncompromising spirit in terms of performance.
- FINE WINE LEGACYCreative direction, artistic direction, web design, and graphic charterWINE AND SPIRITSApril 2021 - May 2021 (1 month)Genève, SwitzerlandA wine consulting and selection company, FWL opens the doors of the greatest estates to its clients. I forged the identity of this company by drawing inspiration from the old keys of Châteaux and Chais. The rings of the pattern also form bunches of grapes. The entire identity system can be read as the traditional and modern coat of arms of a prestigious consulting firm.
- MFS FranceCreative direction, artistic direction, branding, web design and graphic charterRESTAURANTS AND FOOD SERVICEJanuary 2020 - November 2020 (10 months)Avignon, FranceAs an importer of authentic Italian food products, MFS asked me to strengthen its brand image. I positioned the company on a triple position: chic, tradition and modernity. With its vegetal tone, the new logo could almost have… a flavor.https://mfsfrance.com/
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Education
- Master (II) en arts appliqués, design et stratégie de communicationENSAAMA - École nationale supérieure des arts appliqués et des métiers d’art1998Maîtrise des techniques de communication dans toutes ses disciplines : stratégie de marque, stratégie de communication, planning stratégique, création publicitaire, sémiotique, sémiologie, relations presse, communication événementielle...
- Master (I) en Communication visuelle, graphisme, édition & publicitéÉcole Estienne (ENSAIG), Paris1996Formation de designer maîtrisant la stratégie de communication dans les domaines du graphisme, de l'édition et de la publicité.