Freelancer profile translated to English.

Back to original language

Description

Experience: 10 years in retail, advertising sales house and startup
Managed budget: +€20M
Activities: e-commerce / lead generation / tracking / AdTech / Retail Media
Media: SEA (Google Ads) / Display (Google DV360) / Meta Ads
Specialty: tracking and AdTech ecosystems, I help advertisers to make their data reliable, improve campaign performance, and activate their audiences intelligently.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Digiposte
Digital Media Manager
SOFTWARE PUBLISHING
November 2024 - Today (1 year and 7 months)
Issy-les-Moulineaux, France
Leading the media strategy for lead generation
- Managing media campaigns (Google Ads, DV360, LinkedIn Ads, Amazon Ads) and lead quality.
- Prospect nurturing: scoring interactions and creating scenarios with Salesforce Account Engagement.
- Optimizing tracking and advertising consent rates with the Commanders Act tool: 31% to 45%.
B2B Lead Generation Google Ads Account Management Commanders Act Salesforce Marketing Cloud
Walter Learning
Head of Paid Acquisition
EDUCATION AND E-LEARNING
July 2022 - November 2023 (1 year and 4 months)
Paris, France
Responsible for increasing lead numbers
- Managing digital marketing strategy in coordination with the sales team (100 leads / day).
- Defining and deploying retargeting strategy for blog visitors.
- Developing projects: inbound calls, self-service subscription process, launching training programs.
Lead Generation Google Ads Campaigns Meta Ads Salesforce Sales Cloud
ConsoRégie E.Leclerc
Data & Monetization Manager
RETAIL (LARGE RETAILERS)
August 2018 - June 2022 (3 years and 10 months)
Ivry-sur-Seine, France
Responsible for e-commerce monetization solutions and marketing data strategy for E.Leclerc
- Creation of an audience extension solution with CRM Onboarding for over 14 million E.Leclerc customers.
- Segmentation of audiences from E.Leclerc online and physical stores by purchasing behavior.
- Recommendation, activation via Google DV360/Meta Ads, and reporting of media plans to advertisers.
- Sharing the benefits of data usage with E.Leclerc stakeholders (insights, activation, impact measurement).
- Selection of AdTech providers (LiveRamp, Google, Adobe TubeMogul, Meta, Criteo, Mabaya, Budgetbox).
- Supporting the sales team to market each product with the right messaging.
DV360 Meta Ads Google Analytics Tracking Retargeting