Freelancer profile translated to English.
Back to original languageAbout Geoffroy
I am a freelance Growth, Acquisition, and Business Analytics consultant.
An entrepreneur at heart, I previously created the marketplace Barooders, the #1 marketplace for second-hand bikes.
I help you to:
🚀 **Boost your performance**:
◦Activate the acquisition channels with the most potential, according to the competitive environment & sector: SEO, SEA, SMA, ads, partnerships, inbound marketing, PR...
◦Create a lead generation machine: website optimization, conversion funnel, marketing automation, referral, internal process optimization
💸 **Control profitability**: build a complete analytical reporting to measure and track the profitability of marketing strategies
📊 Make the right **data-driven decisions**: tracking and automated dashboards
🙋Iterate on acquisition and product strategyto find Product-Market Fit: positioning, offer & pricing
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My areas of expertise are:
- Implementation of a 360 customer acquisition strategy: SEO, Ads (Google and Social Media), Emailing, Affiliation
- Implementation of complete reporting
- Detailed monitoring of acquisition profitability
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- BulldozerFreelance Head of GrowthJuly 2024 - Today (1 year and 11 months)Bulldozer is the #1 collective for B2B growth freelancers. As a Freelancer within the collective, I undertake consulting missions for clients, in Head of Growth positions.
- Rise UpCRO ConsultantEDUCATION AND E-LEARNINGJuly 2024 - Today (1 year and 11 months)I helped RiseUp improve conversions on their website and blog to increase lead generation and thus acquire new customers.
- Review of lead acquisition channels and conversion funnel
- CRO Audit
- Implementation of A/B tests and improvements: new CTAs, lead magnet production, form A/B tests
- LITO MastersGrowth ConsultantE-COMMERCEJune 2024 - Today (2 years)I am helping LITO Masters with their online sales growth strategy:
- Implementation of Google Ads & Meta campaigns
- Website UX improvement to facilitate the customer journey and enhance the sales message
- Implementation of a tracking plan and analytical reporting
- Implementation of CRM strategies
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Education
- Polytechnician EngineerEcole Polytechnique2016Ingénieur Polytechnicien. Spécialisations : Mathématiques appliquées, finance, économie.
- Master of ScienceHEC PARIS2016Master of Science (MSc), International Finance