Geoffrey Russo

Former Global Head of Insights at an international agency specializing in food, health, and sustainability, I have been leading research projects for international clients for over 13 years: analysis of interviews and focus groups, synthesis of consumer studies, strategic watch, trend identification, recommendations, and creation of reporting materials. I have worked in London, Melbourne, and Amsterdam for major agencies and with global brands such as PepsiCo, Reckitt, Unilever, Kraft-Heinz, Nestlé, Huel, and Oatly.

My added value: bridging research, strategy, and communication. I don't just analyze data; I also help structure messages, clarify recommendations, and produce useful and engaging deliverables for various audiences.

My difference: my global experience and open-mindedness.

I regularly work on:

- qualitative and quantitative analysis

- insight synthesis and recommendations

- consumer insights & trends

- storytelling & strategic presentations

- thought leadership and expert content

- workshops and facilitation

- support for innovation and strategy

- food, health, sustainability, and consumer behavior topics

I work in French and English with agencies, consulting firms, startups, and large corporations.