Freelancer profile translated to English.
Back to original languageAbout Geoffrey
👍 TPE, SMEs, infopreneurs: 👍
✅ Your website is beautiful
✅ It was truly made with love
✅ Your current clients appreciate its ergonomics
Problem:
❌ Your website traffic isn't taking off
❌ Google Ads campaigns yielded (almost) nothing
❌ When you type your keywords on Google, you don't appear!
Result:
📌 No internet users can discover your business
📌 There is a loss of earnings for you... And for these lost clients
Change the game!
👍 Make Google understand the added value of your business, through editorial content:
✅ High quality
✅ Authentic
✅ Adapted to digital!
⚡️ And concretely, what do I do? ⚡️
👉 SEO Audit: diagnosis of website performance to build your future digital strategy
👉 SEO Web Writing: write and incorporate impactful and powerful texts to strengthen your referencing (articles, static pages, landing pages, white papers...)
👉 SEO Consulting: keep control but get advice from an SEO professional to go in the right direction
A word about me? 🤭
I have 2️⃣ passions:
- Corporate Social Responsibility (CSR) 🌍
I organized workshops on ecological transition and quality of life at work (QWL). Mission-driven entrepreneurship, social and solidarity economy (SSE), positive impact, responsible communication, I believe in it.
I often work as a CSR web designer and writer for specialized blogs and websites, or as a copywriter for associations.
- I am also a musician and composer 🎶
Writing drives me, digital or musical. I perform concerts, use Computer-Assisted Music (CAM and DAW) software, play guitar, bass, sing, and write songs.
More info 👉
Your projects, your products, and your services are unique... So make them visible!
French
Native or bilingual
English
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Rédacteur Web SEO : RSE - Transition Numérique - B2BSEO Strategist and Web WriterTELECOMMUNICATIONSOctober 2022 - Today (3 years and 9 months)Nantes, France➡ Strengthen the visibility and authority of your website with relevant, authentic texts that comply with Google's algorithm (natural referencing).➡ Through natural referencing (SEO) techniques, your content will generate more traffic and conversions.➡ I will assist you in optimizing your pages and your overall SEO strategy.A powerful writing is editorial content that truly meets your client's needs.
- Inkeepit AgencyCSR - AI - Sustainable Finance Web WriterTELECOMMUNICATIONSOctober 2022 - June 2023 (8 months)Nantes, FranceWriting articles for the content strategy and writing agency.Search engine optimization (SEO) and referencing.Topics covered related to business and finance:- Financial and real estate investments (ESG, Private Equity, SCPI)- CSR initiatives (Social Innovation, action examples, collaborative economy)- Business Tech (ATS and recruitment, AI and supply chain, blockchain)
- MEDEF 44CSR / Transition / Inclusion OfficerCIVIC AND SOCIAL ORGANIZATIONSMay 2020 - April 2022 (1 year and 11 months)Nantes, France➡️ Design of a website and content creation to manage a database on local professions: https://medef44kit.wixsite.com/entreprise 📌SEO Web Writing and natural referencing.➡️ Writing of strategic weekly notes and articles.Examples: Economic Committees, Ecological Transition and Businesses, CSR, Quality of Work Life➡️ Coordination of commission activities and implementation of actions (Clubs, Workshops, Webinars, Business Meetings...)◾ Employment and Inclusion: Actions on Disability in companies (Inclusion Trophies 2021, Disability and Employment Clubs), and consultation and follow-up of members on OETH issues.◾ Training and Skills Development: Management of partnerships and tools in the field of training + Lobbying actions on specific topics (TRANSCO).◾ Facilitating Transformation: Organization of Debates and Workshops (financing ecological transition, hydrogen, CSR, responsible purchasing and supply difficulties...).Example 👉 organization of a series of workshops on the pillars of CSR:Organizational GovernanceHuman RightsLabor Relations and ConditionsEnvironmentBusiness PracticesConsumer IssuesCommunities and Local Development
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Education
- SEO Web Writing | Ethical CopywritingWeb Writing Training2022➡️ Techniques de rédaction web optimisée pour le référencement naturel (SEO) et l'expérience utilisateur (UX) des pages de sites web ◾ Typographie, syntaxe et orthographe ◾ Maîtrise du balisage HTML ◾ Optimisation de pages Facebook, YouTube, newsletters ➡️ Marketing digital et écriture persuasive | Amélioration du taux de conversion d'un site web par le copywriting ◾ Apprivoisement des processus d'achat ◾ Structurer un texte de vente, un communiqué de presse et une landing page Organisme de formation de Lucie Rondelet - labellisé Data Dock et Qualiopi.
- Master 2 (M2), European Political ScienceUniversity of Nantes2020Activités et associations : Vice-Président de l'Association des Etudiants en Science Politique (AESP) ➡️ Matières Financements européens, analyse de politiques publiques, philosophie politique. Epistémologie des sciences sociales, théories contemporaines de la démocratie. 📙 Mémoire de Master 1 : La concertation dans l'action publique : Etude de cas dans le domaine de la transition énergétique à Nantes. 📙 Mémoire de Master 2 : L'économie sociale et solidaire comparée France - Québec : le développement d'une gouvernance territoriale spécifique.
Certifications
- SEO Web WritingWeb Writing Training - Lucie Rondelet2023