Geoffrey Laurent

Clients:Les Ardentes, Dim Brands International, Carpe Nox, Tezos, Carré Basset.... jabrelauren.com/clients

Strategic sparring partner for executive committees and boards,from the executive deck to the point of sale: Conception of campaigns, brand experiences, premium platforms, scalable innovations (branding, UX, AI, Web3, phygital, retail), creation of concepts, IPs combining storytelling, design, and innovation.

Working with the CIO and the board of directors, I analyze market insights, transform strategic visions into concrete operational roadmaps, aligning technology, customer experience, and business objectivesfor tangible and scalable results.

I provide cutting-edge technological use cases (in-store and e-commerce), design retail concepts and innovative customer experiences, manage POCs, lead change management for loyalty and customer care, and oversee site migration up to the go-live of the group's e-commerce platforms.

Creative and technical conception of the **LED drone show for New Year's Eve 2025 at Carpe Nox Festival in Albufeira (Portugal) over the Mediterranean Sea**, with Tavolanostra (Fifa World Cup) x Dronisos (official tech partner of Disneyland), broadcast by L-Acoustics: immersive storytelling, generative AI storyboard, soundtrack and effects production, team management.

I orchestrate large-scale public event experiences by merging generative AI, immersive technologies, and emotional storytelling to captivate massive crowds and leave a lasting international impression.