About Geoffrey
French
Native or bilingual
English
Conversational
Experience
- GĂ©nerja studioSocial Media Manager đ - Community Manager đŹ - Videographer đ - Health & MedicalHEALTH AND WELLNESSOctober 2021 - Today (4 years and 9 months)Lyon, FranceI HELP HEALTH, MEDICAL, AND WELL-BEING BRANDS AND PROFESSIONALSgenerate traffic and engagement on social networks through content and video.đSOCIAL MEDIA MANAGEMENT⣠Community management⣠Digital communication strategy⣠Health and Medical content creation⣠Social Ads specialistđVIDEO⣠Video shooting⣠Post-production (rushes, motion graphics, color grading)⣠Audiovisual production for social media and VSLsMore info at:đ generja.fr.
- PAPL FORMATIONSocial Media Manager â - Community Manager đŹ - Videographer đč - Health & MedicalMEDICALApril 2024 - Today (2 years and 3 months)Lyon, FranceMedical and paramedical training organizationcertified for CPD and FIFPL training, for healthcare professionals (especially physiotherapists, doctors, midwives, or nurses).My missions:Comprehensive management of the IG, FB, and LinkedIn accounts of @paplformationđ SOCIAL NETWORKS⣠Community management and Social Media Management⣠Development of a digital strategy and associated editorial plan⣠Creation of graphic, photo, and video content⣠Management and monitoring of Meta Ads campaignsâĄïž PHOTO & VIDEO PRODUCTION⣠On-site audiovisual capture⣠Video post-production (rushes, visual animation, color grading, subtitling)⣠Video production: Instagram Reels (snack content) & social ads, VSL videosMore info at:đ generja.fr.
- LiveMentorBusiness Mentor đ - Social Media Strategist đȘ - Health & WellnessEDUCATION AND E-LEARNINGMay 2026 - Today (3 months)Lyon, FranceLiveMentor supports entrepreneurs and freelancers in developing their business through mentored online training.As part of the training dedicated to players in the sports, health, and wellness sector, I assist learners in structuring their offers, their social media strategies, and their acquisition levers to launch or grow their business.đBUSINESS STRATEGY⣠Project and business objective diagnosis⣠Clarification of the persona, customer needs, and barriers to purchase⣠Competitor analysis and identification of differentiation points⣠Assistance in structuring a clear, differentiating, and market-aligned offerđMENTORING & PEDAGOGY⣠Personalized one-on-one follow-up⣠Consultative feedback on marketing deliverables related to training⣠Support focused on autonomy, strategic clarity, and concrete resultsđ„SOCIAL MEDIA & DIGITAL ACQUISITION STRATEGY⣠Translation of positioning into digital visibility and social media strategy⣠Recommendations on suitable social networks: Instagram, Facebook, Google Business Profile⣠Structuring of acquisition levers: sales funnel, Meta Ads, and prospect qualification⣠Advice on personal branding and editorial lineMore info at:đ lien.geoffreyjavelas.fr/livementor.
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Education
- Professional Degree in Multimedia CommunicationIAE - UniversitĂ© Lyon 3, Lyon2021đšđ»âđ» La Licence Professionnelle C2M de l'IAE Lyon offre une approche complĂšte du numĂ©rique. Les principales matiĂšres sont : âą Communication 360 âą Maitrise des outils graphiques âą Techniques de captation audiovisuelle, montage vidĂ©o, sous-titrage et animations âą Webdesign, dĂ©veloppement web âą Marketing digital
- Bachelor in Sports Dietetics and Nutrition, specialized in Project ManagementEDNH, School of Human Dietetics and Nutrition - Lyon2018đšđ»ââïž L'EDNH forme au mĂ©tier de Nutritionniste du sport. Ces enseignements permettent d'ĂȘtre reconnu comme professionnel de santĂ© en Ă©tant compĂ©tent dans les sphĂšres du sport, de la santĂ© et du bien-ĂȘtre. Les enseignements sont notamment : âą Physiologie de la santĂ© humaine âą Physiopathologie mĂ©dicale âą Communication digitale santĂ© et bien-ĂȘtre âą Marketing Agroalimentaire âą Environnement et institutions de santĂ© âą Gestion de projet en santĂ©
Certifications
- National Register of Health Professions ADELIRegional Health Agency2017