Freelancer profile translated to English.

Description

Are you looking for someone to define and implement your marketing automation strategy?

You've come to the right place!

With 8 years of experience in Marketing Automation and CRM, I have worked with numerous clients on diverse projects: CRM Manager, CRM & Marketing Automation Project Manager, Lead CRM on Adobe Campaign.

I have had the opportunity to work with great companies such as Pierre et Vacances Center Parc / Atlantic / Fitness Park / Les Casinos Barrières / Accor / Cora, and Le Groupe La Poste, in both B2B and B2C sectors.

This experience has allowed me to master various tools: primarily Adobe Campaign, but also Splio, and other marketing automation tools like Brevo, Mailchimp...

👉 Services I most often offer:

▶️ CRM Strategy: tool selection and implementation, configuration, and customization

▶️ Audit of CRM, Email Marketing, and Marketing Automation / Trigger Journeys

▶️ Analysis of your customer data

▶️ Definition of your segmentation plans

▶️ CRM Journeys, relational campaigns, and marketing automation / triggers

▶️ Advice on the overall design of CRM content

▶️ Ensuring the deliverability of your email campaigns

▶️ Project management with relevant technical stakeholders

▶️ Measurement of the performance of actions taken

👉 Different projects I have recently completed:

▶️ Implementation of one-shot campaigns, or omnichannel marketing automation/trigger campaigns (SMS / mail / push / emailing), segmentations, A/B tests, and personalization

▶️ Campaign analysis and recommendations

▶️ Implementation of a RCU (Customer Data Hub) and data flow management rules for the datalake

▶️ Segmentation and targeting via CDP

▶️ Adobe Campaign workflow / email model

▶️ Adobe Campaign typology and targeting rules

▶️ Optimization of targeting workflows

Looking forward to collaborating with you,

Geoffrey

Adobe Campaign / Splio / CRM / Email Marketing / Marketing Automation

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 100km), Nantes (up to 100km), Lyon (up to 100km), Lille (up to 100km)

Le Groupe La Poste
Lead Functional CRM & Automation - Adobe Campaign
PUBLIC SECTOR
August 2024 - Today (2 years)
Issy-les-Moulineaux, France
Functional administration of the Adobe Campaign V7 platform for the Sales, B2B, B2C, Digital Identity, Digiposte, and Colis departments:

• Incident management
• Liaison between business and technical teams
• Management of daily user requests via Jira
• Flow monitoring
• Deliverability monitoring
• Monitoring of various campaign-related indicators
• User support in designing simple and complex campaigns on Adobe Campaign
• User support on best practices in marketing (platform usage, commercial pressure, HTML content, personalization, targeting)
• Establishing a knowledge base on the specifics of the Adobe Campaign ecosystem for La Poste through documentation and a "user club"
• Interaction with technical teams for incident resolution and continuous platform improvement through needs expression
• Creation of global reports on the use of the Adobe Campaign platform
• Monitoring of the Adobe Campaign platform, both technically and functionally
Adobe Campaign Dataiku Campaign Manager customer data CRM
Le Groupe La Poste
CRM Project Manager - Professional and Consumer Adobe Campaign
PUBLIC SECTOR
January 2024 - Today (2 years and 7 months)
Paris, France
My missions
In the team for several La Poste projects:
Local communication project by Sectors and Regional Directions (PROFESSIONAL and Consumer):
- Workflow/operation model on Adobe Campaign (targeting, enrichments, personalization)
- Counting and querying based on project areas
- Implementation of personalization within HTMLs, proofs, distribution models
- Documentation for proper use of models

Professional Loyalty Program Projects (PROFESSIONAL)
- Data flow retrieval via Dataiku
- Simple query on Dataiku
- Journeys and triggers on Adobe Campaign (workflows, targeting, personalization, enrichment)
- Implementation of personalization within HTMLs, proofs, distribution models

Consumer Projects
- Email creation via the Le Patron email builder
- Configuration of one-shot and trigger campaigns on Adobe Campaign (creation of targeting workflows, personalization, conditional blocks, variable data, data enrichment, HTML integration, proofs, routing).
- Reporting and analysis of campaigns on Excel and Tableau Software
- Drafting needs expression for improving the Adobe Campaign platform to optimize targeting, customer journeys (welcome, appointment booking, resending, instructions, and Pickup relays) and the use of these data flows based on the journey
- Optimization of triggers and targeting models (finer personalization, time saving on workflow calculations)
Adobe Campaign CRM Templates HTML5 Marketing Automation
Le Groupe La Poste
CRM Project Manager Adobe Campaign - Consumer
PUBLIC SECTOR
December 2022 - Today (3 years and 7 months)
Paris, France
CRM Project Manager on Adobe Campaign for La Poste's individual and professional customers.
My missions:
Operating procedure for using workflows, queries, and templates
Management and operational implementation of email and SMS marketing automation campaigns
· Briefing from product marketing teams
· Ensuring good coordination of actions with internal La Poste teams and service providers: tracking back-and-forth, mock-up validation
· Guarantee of deadlines and graphic charter
· Configuration of one-shot and trigger campaigns on Adobe Campaign (creation of targeting workflows, HTML integration, proofs, routing).
· Dynamic reporting and campaign analysis on Excel and Tableau Software
· Drafting needs expression
· Proposing improvements for campaign optimization with an A/B testing approach
· Creation and implementation of marketing automation/customer journeys based on typology/source (customer study => journey proposal => email brief => workflow creation => HTML integration)
Adobe Campaign Marketing Automation Email Marketing Emailing Deliverability