Geoffrey Decant

Universem is a digital marketing agency specializing in optimizing online visibility, offering services in SEO, SEA, web analytics, and marketing automation to help businesses improve their digital performance.

As an Innovation Leader in Data and Advertising at Universem, I develop and implement innovative marketing strategies based on in-depth data analysis. I optimize advertising campaigns across various platforms (Google Ads, Meta, LinkedIn) to maximize ROI, using automation (Actito, Hubspot) and analysis tools (GA4, Piano Analytics). I also develop AI solutions via the OpenAI API to streamline internal processes and work on MMM (media mix modeling).

I specialize in campaign optimization and data analysis for premium clients. My role includes:

In summary, I help clients use data and advertising tools to effectively achieve their marketing goals.

Universem is a digital marketing agency specializing in optimizing online visibility, offering services in SEO, SEA, web analytics, and marketing automation to help businesses improve their digital performance.

As a Senior Digital Marketing Consultant in Analytics and Advertising at Universem, I specialize in optimizing advertising campaigns and data analysis for premium clients. My role involves:

1. Advertising Strategies:

- Developing and managing advertising campaigns on platforms such as Google Ads, Meta, LinkedIn, DV360, and Xandr.

- Optimizing campaigns to maximize return on investment and achieve client marketing objectives.

- Optimizing conversion rates (CRO) to reduce your media costs.

2. Analysis and Reporting:

- Using advanced analysis tools (GA4, Piano Analytics) to transform data into actionable insights.

- Creating detailed reports to measure performance and propose continuous improvements.

3. Marketing Automation:

- Implementing and managing marketing automation solutions (Actito, Hubspot) to improve campaign efficiency and communication personalization.

4. Collaboration and Consulting:

- Working closely with clients to understand their needs and objectives.

- Providing strategic recommendations based on data analysis and market trends.

In summary, I help clients leverage the power of data and advertising tools to achieve their marketing goals effectively and measurably.

Targetspot is a digital audio advertising platform that allows advertisers to deliver targeted ads on music streaming services, podcasts, and online radio, thereby optimizing the reach and effectiveness of advertising campaigns.

As an Ad Tech Specialist at Targetspot, I was responsible for optimizing the monetization of publishers (radio, podcasts) managed by Targetspot. My role included:

In summary, my job was to maximize publishers' advertising revenue while providing high-quality technical support and collaborating closely with stakeholders to ensure the success of ad integrations.