Freelancer profile translated to English.
Back to original languageAbout Geoffrey
Combining strategic vision with field execution for sustainable growth.
An Executive MBA HEC Paris graduate with over 20 years of experience, I support high-growth startups and SMEs in their digital transformation and marketing strategy.
My approach is defined by "Doer" leadership: I don't just advise, I build, implement, and measure.
A specialist in agile and frugal environments (Jugaad method), I operate across the entire value chain: from brand positioning to traffic acquisition, including managing multidisciplinary teams and performance monitoring (KPIs).
My added value: A unique ability to align business objectives with the most relevant digital levers, while maintaining technical mastery of tools (CMS, Analytics, CRM, open-source stack).
Digital Marketing Director / Communications, and a passionate "doer," I create and deploy mix-media communication strategies.
Director of Communication and Digital in various high-growth startups and SMEs in terms of revenue (EUR 3.2 million to EUR 17.5 million in 4 years) and teams (11 to 160 people in 18 months), I empower teams and make them accountable by being inspiring and always listening. A graduate of the HEC Paris Executive MBA in 2016, I have a financial and accounting vision of the company.
- Digital transformation to operate the shift pragmatically and efficiently,
- Communication strategy (audit, actionable levers, tools, budget, staff, deadlines, KPIs),
- Automation through the creation of associated workflows (n8n) with or without LLMs/AI,
- Content strategy and content creation (promoting the brand, products, services),
- SEO (GEO/SEO/SEA),
- Social media (community creation and management),
- B2B, B2C lead generation,
- Recruitment and creation of digital marketing / communication teams
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Nanterre (up to 50km), Paris 8e Arrondissement (up to 15km)
Experience
- LA MAISON BLEUEMarketing Director FranceJanuary 2023 - Today (3 years and 6 months)Within one of the 3 major early childhood players in France, I lead a team of 5 people operating as a complete internal agency for our 360+ nurseries.My mission: to combine digital performance, acquisition quality, and local visibility.🚀 Data & AI Strategy• Frugal Analytics: Performance monitoring via Umami Analytics to optimize traffic and acquisition while respecting data.• AI Qualification: Design of multiple n8n workflows integrating Claude AI, including one that analyzes each lead on over 11 criteria to generate a quality "rating," allowing the sales team to prioritize its actions.• Optimization: A/B testing and data-driven analysis to maximize conversion rates.🎨 Creation & Content (Internal Agency)• Sales Materials: Production of paper/digital materials and a 150+ slide modular PowerPoint to personalize responses to tenders.• Social Media: Strategic management of Instagram and Facebook. Content creation (animations, contests) to make the brand desirable. Result: +2000 qualified followers in 14 months.• Podcast: Editorial direction (themes, guests, editing) with a publication every 3 weeks.🧠 Liquid Management• "Appetite" Philosophy: I practice liquid management: rather than imposing, I instill ideas and let everyone take on the subjects they are passionate about.• Facilitator Role: Strategic watch, tool proposal, and creation of an environment where the team feels free to contribute in its own way.• Impact: An autonomous, creative, and responsible team, capable of managing complex projects (Tech, Data, Creative, Com) with agility.My philosophy: Combine high technology (AI, No-Code, Data) and high humanity (benevolent management, sense of service). Transform marketing into a lever for sustainable and ethical growth.
- WhitenrgyBrand DirectorSPORTSAugust 2021 - April 2022 (8 months)Outdoor activity marketplace project.Transition from marketplace to "selectplace", business modeling, and premium offering strategy.
- Fausse RouteFounder and CEOE-COMMERCENovember 2018 - Today (7 years and 8 months)Suresnes, FranceElegant and comfortable clothing for cycling trips.Cycling is my only mode of transportation.I wanted elegant and comfortable outfits capable of handling all situations. Finding items was difficult, so I decided to create a line of clothing and accessories for Gentlemen Cyclists.A timeless collection designed for you and your journeys.Nothing superfluous, simply elegant.
- Branding (create a brand from scratch, naming, INPI)
- Product (design, features, prototype)
- Website (design, architecture, technology - jekyll, git, netlify - webmastering storytelling, visitor journey)
- Marketing strategy (highlighting product features, brand content, product content, shooting, reseller relations, trade shows, partnerships, acquisition, retention, collaborations with third-party brands, crowdfunding - www.ulule.com/fausseroute -)
- Communication strategy (social media, brand identity, messaging, blogging, PR, influencers)
- HubSpot CRM (visitor/prospect/client lifecycle, emailing, contact info, analytics)
Crowdfunding successfully funded --> https://www.ulule.com/fausseroute/
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Education
- Executive MBAHEC2016The HEC Paris Executive MBA offers senior managers and executives from around the world the opportunity to select from a number of specializations and to take classes in 14 locations worldwide. With its specific focus on leadership and strategy, the HEC Paris Executive MBA is a practical and intensive program designed to provide you with comprehensive, innovative, and applicable knowledge and skills.
- DESCI - International Business BachelorICN Business School2000Groupe ICN (Institut Commercial de Nancy) Diplôme d'études supérieures en commerce international