Freelancer profile translated to English.

Description

Ex-L'Oréal, specializing in strategic marketing. For 1 year, I have been supporting companies in their brand creation and development strategy - my portfolio below.

▶ WHY ENTRUST ME WITH YOUR PROJECT?

✦ EXPERTISE - 10 years with L'Oréal in developing new brands, products, and communication campaigns for (EU + international) markets. 1 year of work with clients from various fields (fashion, luxury, cosmetics, catering, beverages, online services).

✦ INNOVATIVE VISION - The saturation of brand offerings means that rational arguments are no longer enough to stand out. This requires a more holistic approach: I aim to conceptualize the emotions and values that connect your business with your customers.

✦ COMMITTED PARTNER - In-depth discussion about the challenges of each project allows me to ensure optimal management, adapted to your objectives and company structure. I am attentive and focused on delivering 'one step further'.

▶ A SELECTION OF PROJECTS

1. Launch of a swimwear brand that reinterprets the concept of femininity

2. Development of a multisensory experience for a restaurant

3. Reinvention of visual universes for a caviar brand

4. Naming + storytelling for a new range of tea in mass retail

5. Art direction of a 3D avatar for a jewelry brand

▶ HOW I CAN HELP YOU

✓ Brand Strategy

- Brand platform

- Positioning

- Creative concept

- Storytelling

✓ Visual Identity + Branding

- Brandbook

- Packaging

✓ Communication + Content

- Communication strategy

- Content production

✓ Audit

▶ SHALL WE WORK TOGETHER?

I work directly with clients + in collaboration with other freelancers/agencies.

Feel free to ask me for a free 30-minute consultation to define your needs together.

Languages

English
Native or bilingual
French
Fluent
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 100km), Bordeaux (up to 100km), Marseille (up to 100km)

Door 11 Agency
Co-founder
CONSULTING AND AUDITS
April 2021 - Today (5 years and 4 months)
Paris, France
The goal of my work is to help companies create brands that stand out and build strong connections with today's consumers.

How? Through a holistic range of services:
✓ Market and consumer analysis
✓ Brand strategy development
✓ Brand visualization
✓ Brand communication
✓ Brand audit

Over the past year, I've had the opportunity to support companies in various sectors:
- Fashion
- Luxury
- Cosmetics
- Catering
- Beverages
- Home decor
- B2B and B2C online services
Brand Strategy Naming Storytelling Visual Identity Communication Strategy Marketing Art Direction Branding
L'Oréal Studio & DMI
International Communication Manager
FASHION AND COSMETICS
May 2020 - April 2021 (11 months)
Paris, France
✓ Definition and implementation of global media and digital strategy
✓ Development of creative direction and 'big ideas' for 360° communication campaigns (TV, OOH, print, digital, social media, e-commerce)
✓ Planning and supervision of content production: shootings, post-production, 3D visualizations
✓ Strengthening of e-commerce strategy
Communication Strategy 360° Communication Content Marketing Social Media Visual Communication cosmetic Luxury Brand Content
L'Oréal Studio & DMI
International Product Development Marketing Manager
FASHION AND COSMETICS
February 2018 - May 2020 (2 years and 3 months)
Paris, France
✓ Development of new products (trend analysis and consumer research, concept writing, briefing for formula and packaging)
✓ Naming of new products
✓ Project Team Management
✓ Strategic thinking on brand platform rework
✓ Performance audit of the brand in key international markets (France, USA, Brazil, China)
Storytelling Naming Brand Strategy Competitive Intelligence Visual Identity Branding Project Management Strategic Intelligence

Check out Genia's experience

Regis

potio

Reviewed on 10/13/2022

Quality and very professional work. Delivery 100% compliant with the request. Thank you for this excellent and collaborative work. It was a pleasure! See you soon for other missions, I hope.

Yassin

GYMMM'S

Reviewed on 10/10/2022

It was a pleasure working with Genia on our restaurant opening project. She proposed a global vision that started with a solid brand platform and then guided us through all stages of concept expression: design, visual identity, Instagram account, content production. This helped us not only create an engaging concept but also bring it to life in the real world. A true expert to lead your project from A to Z.

Show all 8 reviews