Freelancer profile translated to English.

Description

CRM & Marketing Automation Consultant, I am involved in the implementation and optimization of multichannel marketing campaigns (email, SMS), with a good understanding of data challenges and CRM campaign issues.

I support marketing teams in the execution and continuous improvement of their CRM campaigns, particularly in:

• audience segmentation and targeting (SQL, data extensions, DinMo CDP)

• creation, configuration, and deployment of CRM campaigns

• setting up automated customer journeys (Journey Builder)

• campaign automation via Automation Studio

• performance analysis (KPI, A/B testing) and identification of optimization areas

• correction of SQL queries in case of targeting or inconsistent volume issues

• adjustment of HTML content in emails to correct display anomalies

• analysis and resolution of campaign-related issues (targeting, automation, configuration)

I primarily work with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) as well as Dartagnan and DinMo CDP.

I also support teams in automating certain processes via Power Automate and optimizing marketing workflows.

Accustomed to working with marketing, data, and IT teams, I operate in structured environments with data quality and reliability challenges.

I am also used to coordinating external service providers (communication agencies, technical partners, printers) as part of multichannel projects, from campaign design to distribution, including content management, tracking systems (e.g., QR codes), and operational monitoring.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Bpifrance
CRM Campaigns
BANKING AND INSURANCE
September 2025 - Today (9 months)
- Design, targeting, and deployment of CRM campaigns via Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
- Audience segmentation and customer journey configuration (SQL, data extensions, DinMo CDP)
- Analysis of campaign performance (KPI, A/B testing) and optimization recommendations
- Analysis and resolution of campaign-related issues (targeting, automation, configuration)
- Correction of SQL queries in case of targeting anomalies or inconsistent volumes
- Adjustment of HTML content in emails to correct display anomalies
- Contribution to the creation of digital content (landing pages, forms)
- Automation of certain processes via Power Automate
- Collaboration with data, IT, compliance, and marketing teams
Salesforce Marketing Cloud Email Marketing CRM Marketing Automation Campaign Management
BPCE Financement
Marketing Campaign Manager, Customer Communication
BANKING AND INSURANCE
September 2022 - February 2024 (1 year and 5 months)
- Deployment of multichannel campaigns via Dartagnan & external agencies
- Automation of marketing performance reporting
- Collaboration with legal and compliance departments for validation
- Budget monitoring (Qualiac), strategic reporting, competitive intelligence
- Analysis of statistical data with Adobe Analytics to guide strategic decisions, improving customer targeting and commercial results
- Management of editorial projects, including monitoring of customer communications and mailings with OpenGo, ensuring deadlines are met and internal processes are optimized
Email Marketing SMS Marketing KPI Campaign Management Dartagnan
BPCE assurances
Customer Experience Project Manager
BANKING AND INSURANCE
September 2021 - August 2022 (11 months)
- Deployment of customer journeys with IT, Development, and Business departments
- Optimization of customer support materials and analysis of "claims" feedback
- Preparation of internal materials and customer experience reporting