Freelancer profile translated to English.

Description

✔ WHO I AM IN A FEW WORDS

After holding positions of responsibility in marketing within large groups (Unilever, Kellogg’s, Akzo Nobel, Atlantic...), I happily launched myself into entrepreneurship and supporting VSEs and SMEs.

I carry out very operational consulting or training assignments in digital marketing and communication for clients in very diverse sectors.

Passionate about my job, I help many companies to lay the foundations of their business or to implement projects that allow them to capture more clients in a sustainable and profitable way.

✔ MY MISSION IF YOU ACCEPT IT: HELP YOU CAPTURE MORE CLIENTS and IMPROVE YOUR COMPANY'S PERFORMANCE

We can work together on:

. Making your brand or activity distinctive and a source of added value for your target audiences

. Clarifying your offer and simply communicating its benefits

. Acting on the entire decision chain (from prescriber to consumer)

. Capturing your prospects through advanced digital prospecting and communication strategies

. Training you or your teams in the best digital marketing and communication techniques

✔ MY BACKGROUND

An HEC graduate, my experience is rich and varied:

+ 20 years in marketing, trade marketing, and communication roles

in building finishing, DIY, and consumer goods - RETAIL, DIY STORES, SUPERMARKETS

on leading or challenger brands: ATLANTIC, DULUX VALENTINE, SANEX, SPECIAL K …

Then consulting and support assignments in the following sectors:

DIY, IT SERVICES, EDUCATION sectors: AKZO NOBEL, ATLANTIC, MANTION, GYPASS, CYCLE UP, NEXEO, PARIS SACLAY UNIVERSITY

HEALTH & WELL-BEING sector with THERAP’UP® which helps alternative medicine practitioners and well-being entrepreneurs to boost their business.

See you soon!

📞

🖥

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LATOUCHE CONSEIL
Marketing and Communication Consulting, Building Industries and More
CIVIL ENGINEERING
January 2016 - Today (10 years and 5 months)
Communication Consultant and Trainer for B2B and B2C, I support my clients - communication agencies or direct SME and VSE clients - in defining and implementing marketing or communication strategies aimed at recruiting more leads and prospects: brand territories, brand content, websites, digital communication plans, promotional schemes.
PMEs: OVER 20 CLIENT CASES TO MY CREDIT: building finishing, DIY sectors, but also IT services, Health, Education. Large and medium-sized companies,

STARTUPS & VSEs: Creation of the Therap'UP program: Training, Consulting, Webinars to help alternative medicine practitioners and well-being entrepreneurs create a sustainable, profitable, and fulfilling business. Communication Consultant and Trainer for B2B and B2C, I support my clients - communication agencies or direct SME and VSE clients - in defining and implementing marketing or communication strategies aimed at recruiting more leads and prospects: brand territories, brand content, websites, digital communication plans, promotional schemes. SMEs:

OVER 20 CLIENT CASES TO MY CREDIT: building finishing, DIY sectors, but also IT services, Health, Education. Large and medium-sized companies, STARTUPS & VSEs: Creation of the Therap'UP program: Training, Consulting, Webinars to help alternative medicine practitioners and well-being entrepreneurs create a sustainable, profitable, and fulfilling business.

employer branding website Social Media Communication Communication Strategy
Atlantic - Akzo Nobel - Sara Lee - Kellogg's - Unilever
Marketing Manager, Communication Manager, Category Management Manager Positions
May 1994 - July 2015 (21 years and 2 months)