Genevieve Deschenes

www.vievemarketing.com

• Founder and Event Marketing Specialist with a strong track record of delivering impactful projects for multinational companies across diverse markets, including Healthcare & Insurance, Consumer Goods, Wellness & Lifestyle, and Corporate Services.

• Successfully created and executed high-profile events and marketing campaigns that significantly enhanced brand visibility and audience engagement.

• Managed end-to-end event logistics, from initial concept development through to execution and post-event analysis, ensuring seamless delivery and measurable success.

• Developed tailored content strategies that resonate with target audiences, driving engagement and fostering brand loyalty.

• Collaborated closely with clients and stakeholders to align marketing objectives and deliver exceptional experiences, demonstrating strong project management and stakeholder engagement skills.

• Planned and managed high-profile conferences, exhibitions, and corporate hospitality events across global markets.

• Developed comprehensive marketing strategies for events, utilising social media, email marketing, and video production to maximise reach and engagement.

• Evaluated and pursued event opportunities that supported company strategy and increased awareness of Allianz Partners' offerings.

• Managed budgets for all events and reported on outcomes, ensuring alignment with strategic goals.

• Coordinated a variety of events, including an annual international event for approximately 500 participants and various training programs.

• Oversaw relationships with marketing suppliers, ensuring high-quality service and effective communication.

• Implemented social listening strategies to enhance global brand reputation and engagement.