Freelancer profile translated to English.
Back to original languageAbout Génésia
Génésia Goudal is an artistic director and graphic designer working internationally for the fashion, hospitality, restaurant and contemporary culture sectors.
Visual Identity — Logo, Graphic charter
Graphic design — Flyers, Presentation documents, Notebooks, Books, Leaflets, Packaging
Digital — Website, Showcase site, Application
Signage - Signs, Navigation system, Banners
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- WorldiaArt DirectorTRAVEL AND TOURISMJune 2023 - Today (3 years)Paris, France- Long-term re-brandingof the Worldia company and its marketing and internal materials.- Communication strategiesto make the brand stand out in the travel tech market.-Creation of concepts and graphic contentfor events and communication campaigns.- Graphic trainingof my colleagues
- BleachCreation and code of the BLEACH Magazine websitePUBLISHINGApril 2023 - August 2023 (4 months)Londres, United KingdomComplete design of the website for the fashion/art/design magazine BLEACH, from brainstorming to publication.- Brainstorming and iterations:Close collaboration with the BLEACH Magazine team to define the needs and objectives of the website, followed by several iteration cycles to refine the initial concept.- Complete development:Design and creation of the website from A to Z, integrating attractive and functional graphic design elements.- Implementation on Cargo Websites:Integration of the site on the Cargo Websites platform, adding custom code to improve the site's functionality and aesthetics.- Exclusive content:Implementation of a section dedicated to exclusive online articles, in addition to the magazine's print edition.- E-commerce:Integration of products for sale directly on the site, thus facilitating transactions for users.
- Saint-LazareArtistic Director and Graphic DesignerARTS AND CRAFTSSeptember 2022 - April 2023 (8 months)Paris, France360° artistic direction and graphic design- Print and web branding and illustrations for clientsZara Home, Veuve Clicquot, Millet, Puffy**etc.**
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Education
- Bachelor Design & Communication GraphiqueCentral Saint Martins, University of the Arts, London2022
- Brevet Technicien Supérieur Design Graphique MultimédiaLa Martinière Diderot, Lyon2018