Freelancer profile translated to English.
Back to original languageAbout Gemma
>> The copy your client approves. And buys.
Work peaks? Unmovable deadlines?
I integrate into your team just when you need it and deliver texts ready to present to the final client, with solid arguments to defend each proposal.
➔ Publicist specialized in creative copywriting
More than 8 years collaborating with marketing, advertising, and communication agencies. I have worked for leading brands in banking, energy, technology, tourism, consumer goods, logistics, health, and other demanding sectors.
➔ What can I write for you?
- SEO-optimized web and blog texts
- Advertising campaigns
- Branded content and storytelling
- Audiovisual scripts for video and podcast
- ESG projects and corporate communication
I adapt to what your client needs, integrating the briefing with agility and following an orderly process that facilitates internal sales and client defense.
➔ What sets me apart from other freelancers?
Measurable results:
+32% conversionon websites after rewriting their texts.
+56% retentionon blogs with articles that tell stories.
+33% qualified leadsthanks to clear and authentic messages.
Trust and continuity:
85%of those who have worked with me repeat. The other 15% are one-off collaborations that end satisfied. (You can read their opinions on my website).
➔ Can I help you with your next project?
Write to me telling me what you need. In less than 24 hours, you will receive a personalized proposal and the next steps.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- Gemma Ross | Profesional independientePublicist and Creative CopywriterFebruary 2019 - Today (7 years and 6 months)Madrid, Spain
I didn't start with my own website or by posting on LinkedIn.
I started writing for one of the most important banking entities in Spain.A briefing, a deadline, a trial by fire. It went well: it was a 2-year project and, since then, **I haven't stopped writing for agencies and brands that need more than generic texts**. They are looking for copy that works, convinces, and withstands meetings, filters, and validations.During the first few years, I offered digital marketing services. But I soon realized that my thing wasn't just executing.My thing was thinking, proposing, and writing the exact message that makes everything fit. That's how I refined my vocation: I added creative training, obtained university certification in copywriting, and, above all, accumulated **real experience in demanding projects**.Today, I collaborate on both one-off projects and long-term relationships, integrating agilely into creative, account, or marketing teams.I deliver texts, yes.But also ideas, arguments, and an orderly process that facilitates internal sales and reduces feedback and validation rounds.What kind of texts do I write?- SEO-focused web pages.
- Blog articles that rank and convert.
- Advertising campaigns with strategic conceptualization.
- Branded content, storytelling, and scripts.
- Corporate texts and ESG projects.
For which sectors?I have written for banking, energy, technology, tourism, consumer goods, health, real estate, logistics, fashion, and cosmetics, among others. My methodology adapts to any industry because, in the end, you always **have to connect with people**.What defines me?Commitment, **criterion**, and the ease of integrating into the team and delivering materials ready for presentation, with arguments that defend every line.Do you have a project that needs its own voice and a strategic perspective?Write to me and tell me what you need. - Arquetipo Influence - Agencia de PublicidadDigital Marketing Department ManagerSeptember 2017 - December 2018 (1 year and 3 months)Valencia, Spain
The "yes, I do" that changed my way of working.
After an internship, I took responsibility for leading the agency's digital area.It wasn't just about coordinating tasks: it was about organizing processes, guiding the team, and shaping a new way of thinking and working.I was in charge of designing the digital strategy and implementing Social Media, digital advertising, SEO, and SEM campaigns for clients seeking tangible results. I presented proposals, defended ideas, and maintained direct contact with both the team and clients.I learned to translate needs into concrete actions, anticipate problems before they arose, and maintain clear communication, even when the pace was frantic.In my day-to-day, my focus was on ensuring each project progressed with organization and realistic expectations, but without losing the creative edge that makes a brand stand out.I was in my element, but it was time to take a step further. I felt I needed to grow and bet on my own path. That's why I moved to Madrid: to continue my training and launch my project as an independent professional. - Arquetipo Influence - Agencia de PublicidadIntern - Social Media ManagerMay 2017 - August 2017 (4 months)Valencia, Spain
Where I learned to present ideas that get bought.
At Arquetipo, I discovered that an idea only has value if it can convince a client.I learned what it means to prepare a proposal and defend it in a meeting, with the pressure and satisfaction of seeing a campaign move forward because I knew how to argue for it and adapt it to what the client needed.It was the first time I designed and executed complete Social Media plans, with clear objectives and results that had to be measured and justified.I learned to adjust messages, listen to direct feedback, and understand that in an agency, time always runs faster than you imagine: deadlines are not negotiated, they are met.I also got used to analyzing results from day one, distinguishing what works and what doesn't, and accepting that strategy and creativity carry the same weight when you need to truly convince someone.I left that period knowing that the important thing is not just having ideas, but making them turn into real campaigns with impact and meaning.
Recommendations
Be the first to recommend Gemma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Certified University CopywriterFlorida Global University (Copywriting School)2024Aval académico que respalda mi especialización en copywriting, sumando rigor y metodología a mi creatividad.
- ESG CopywritingMaïder Tomasena, Fluo2024Comunicar sostenibilidad sin caer en tópicos ni greenwashing fue el reto de esta formación. Ahora traduzco conceptos ESG a mensajes claros y cercanos, que informan y emocionan a partes iguales.
Certifications
- Google Analytics QualificationGoogle2019
- Google Adwords - Search AdvertisingGoogle2019