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Gema MoraloGM

Average response time: 1 hour

Freelancer profile translated to English.
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About Gema

── YOUR PROFILE AS A DIRECT CONNECTION TO YOUR CUSTOMERS ───
Your business. Digitally connected.

You work with passion – whether in your practice, your workshop, or your café. You know exactly what matters, but daily operations leave you no time for your digital visibility. I ensure that your online profile reflects your quality while you focus entirely on your day-to-day business.

── MY BACKGROUND: DENTAL ASSISTANT MEETS MARKETING ──

As a trained dental assistant, I know the reality of practice life. I combine this experience with my qualification as a certified Online Marketing Manager. Through my work for various lifestyle brands, I bring a sense of aesthetics and quality that makes your online profile stand out. I am not an anonymous agency, but your digital right hand, who understands exactly how your business operates and how we can make your communication active and vibrant.

── MY ADDED VALUE: REGAINING TRUST ──

In case of a negative review, I can personally call the customer upon request. Compliant with data protection regulations and solution-oriented, I work towards the removal of the entry – with the goal of turning a disappointment into a positive experience.

── MY SERVICES: YOUR RELIEF & REACH ──

Analysis & Strategy: We start with a clear plan for your visibility.

Active Profile Management: I take over the ongoing management of your Google and Jameda profiles, as well as all other relevant industry platforms (including responding to reviews).

Digital Relief: You delegate the operational work and gain time for your craft – while I ensure your profile attracts new customers and builds genuine trust.

── LET'S GET STARTED ──

We start where you are. Whether for an initial check or ongoing support: We will find the solution that fits your rhythm. Available regionally in Düsseldorf or digitally.

Write to me – I look forward to your message.
  • Spanish

    Native or bilingual

  • German

    Native or bilingual

  • English

    Basic

Can work on-site
Düsseldorf (up to 30km), Neuss (up to 30km), Mettmann (up to 30km), Mönchengladbach (up to 30km), Duisburg (up to 30km)

Experience

  • Mohr Events, Agentur Blaumond (Einsatz: Stadtsparkasse, Postbank, Commerzbank)
    Expert in Change Communication & Digital Onboarding in the Banking Sector
    BANKING AND INSURANCE
    April 2022 - December 2025 (3 years and 8 months)
    Düsseldorf, Germany
    Change Communication & Crisis Management:Active support for customers during IT migration and system merger (Postbank/Deutsche Bank) through clear communication of complex contract information and technical changes.

    Digital Onboarding & User Experience:Empowering customers of all age groups to use new self-service systems (e.g., ELSA) and providing targeted training for intuitive operation of touch interfaces and mobile banking apps.

    Process Optimization & Efficiency:Enhancing service quality through proactive clarification of customer concerns in queues and reducing barriers in the introduction of digital terminal solutions.

    Internal Knowledge Transfer:Training permanent staff in new software functions and digital workflows to ensure "unsinkable quality" in customer service.

    Empathetic Customer Guidance:Successful de-escalation and support for account lockouts or technical hurdles through a deep understanding of user needs and clear communication.
    Change Communication Digitalization Consulting User Experience (UX) Customer Experience (CX) Customer Support & Communication
  • Kodak, Amour/S. Oliver, Samsonite, Swarovski u. v. m.
    Expert in Brand Representation & Technical Customer Consultation
    RETAIL (SMALL BUSINESS)
    April 2010 - March 2022 (11 years and 11 months)
    Düsseldorf, Germany
    In over a decade of diverse experience at the **Point of Sale**, I have learned how to bring brand worlds to life and make complex products tangible for customers. This experience is the foundation of my work today to position local businesses digitally and attractively.
    Rapid Onboarding & Self-Responsibility:Proven ability to quickly familiarize myself with completely new company philosophies and technical systems (as with Kodak) within days. I enjoyed acting independently and responsibly after a very short time.

    Tech Affinity & Consultation:Early specialization in products requiring explanation; I quickly grasp technical details and can translate them in a customer-oriented manner – a core competence for today's digital profile optimization.

    Performance in the "Flow":I perform best, especially during high customer traffic and dynamic situations; I value direct contact and passionately help customers find the right solution.

    Brand Versatility:Successful representation of international top brands such as Samsonite, Swarovski, and s.Oliver (Amour) at exclusive locations in Düsseldorf. I know how to maintain a company's identity and present it with high quality externally.
    Brand Communication Strategic Brand Management Technical Consultation Customer Experience (CX) Quick Comprehension

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Education

  • Online Marketing Manager with E-Commerce
    Social Media Academy
    2021
    "Die vielfältigen Aufgaben in meinem beruflichen Alltag führten mich immer wieder in Berührung mit dem Online Marketing. Dabei spürte ich eine wachsende Faszination für die digitalen Möglichkeiten. Um meine Karriere gezielt auszurichten und mein Wissen zu vertiefen, entschied ich mich 2020 für eine Weiterbildung zur Online Marketing Managerin. Diese Entscheidung hat sich als goldrichtig erwiesen. In meiner Abschlussarbeit habe ich eine umfassende Online-Marketing-Konzeption für ein Techno-Event erstellt und dabei bewiesen, dass ich komplexe Projekte erfolgreich managen kann. Mein Ziel ist es, Unternehmen dabei zu helfen, ihre Online-Marketing-Ziele zu erreichen und ihre Wettbewerbsfähigkeit zu steigern."
  • Dental Assistant
    Oral and Maxillofacial Surgery Dr. Stroink Düsseldorf and Dental Practice Dr. Molcan Düsseldorf
    2010
    "Während meiner Ausbildung habe ich gelernt, dass die Zahnmedizin weit mehr ist als nur das Behandeln von Zähnen. Es geht darum, auf die individuellen Bedürfnisse jedes Patienten einzugehen und eine vertrauensvolle Beziehung aufzubauen. Mein hohes Maß an Einfühlungsvermögen und meine Fähigkeit, komplexe Sachverhalte verständlich zu erklären, haben mir dabei geholfen, Patienten Ängste zu nehmen und sie für Behandlungen zu motivieren. Neben der Patientenbetreuung habe ich auch umfangreiche Kenntnisse in den Bereichen Verwaltung und Laborarbeit erworben."

Skill set

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