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Geert SchmelzerGS

Geert Schmelzer

Change and Transformation Communication

€800/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Geert

“I am an experienced interim communications manager with over 15 years of experience in transformation communication, ensuring your change processes are successful. Your change project benefits from the crucial involvement and positive motivation of your employees through internal communication and moderation. This creates sustainably viable solutions with high acceptance.”

Planning and implementation of digital marketing strategies tailored to channels and audiences, including social media, in close cooperation with the management level of corporations and medium-sized businesses.

  • Ensuring consistent and audience-appropriate communication within the transformation program
  • Development of target group-specific communication measures
  • Ensuring consistent and transparent communication across various channels
  • Building, managing, and continuously maintaining communication channels
  • Ensuring consistent communication quality across all channels
  • Independent conception, coordination, and finalization of communication measures for C-level and management
  • Steering and coordination of internal and external service providers
  • Ensuring a consistent user and communication experience
  • Hands-on mentality and excellent stakeholder management
  • Dialogue and participation formats for low-resistance change processes
  • Conception and organization of digital workshops, meetings, and offsites
  • Taking over the overall process and steering the change communication
Consulting executives and project teams in change processes
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Köln (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km)

Experience

  • Enertrag SE
    Interim Press Spokesperson
    ENERGY AND UTILITIES
    October 2025 - June 2026 (8 months)
    Hamburg, Germany
    • Classic public relations
    • Development and implementation of communication strategies for individual Enertrag projects such as wind farms
    • Development and implementation of a crisis communication strategy
    • Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
    • Consulting the Executive Board and the Head of Communications
    Crisis Communication Communication Strategy Public Relations
  • Toyota Automated Logistics
    Consultant Internal/Change Communication EMEA/America
    MECHANICAL ENGINEERING
    October 2025 - April 2026 (6 months)
    Stuttgart, Germany
    • Development and implementation of a change communication strategy for the merger process
    • Planning and implementation of a content strategy for the joint, new intranet
    • Planning, conception, and coordination of content for internal and external target groups across different channels
    • Development of core messages and storytelling
    • Management, rollout, and controlling of marketing activities
    • Management of internal and external service providers
    • Development and presentation of templates for corporate decisions
    • Participation in strategic projects and close collaboration with marketing colleagues and specialist departments within the company
    Content Strategy Change Communication Communication Strategy
  • MVV Energie AG
    Interim Senior Marketing and Communications Expert
    ENERGY AND UTILITIES
    January 2025 - October 2025 (9 months)
    Mannheim, Germany
    • Planning, conception, and coordination of content for internal and external target groups across different channels
    • Development of core messages and storytelling
    • Management, rollout, and controlling of marketing activities
    • Management of internal and external service providers
    • Development and presentation of templates for corporate decisions
    • Participation in strategic projects and close collaboration with marketing colleagues and specialist departments within the company
    Internal Communication Marketing Content Strategy Editorial Management

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Education

  • Diplom-Volkswirt (equivalent to a Master's degree in Economics)
    University of Cologne
    1996
  • Business Journalist
    Cologne School of Journalism
    1991

Skill set

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