Freelancer profile translated to English.
Back to original languageAbout Gayane
Marketing Strategy, Growth & Product Expert | Telecom • SaaS • FinTech
I act as a Senior Consultant or Fractional CMO to structure your marketing strategy, launch your offerings, and accelerate your growth.
With over 20 years of experience (Orange, Orange Bank, Lyca Group), I support general and marketing management in their transformation and market development challenges. As an expert at the intersection of Product Marketing and Growth, I transform complex technological environments into high-performing growth models.
My areas of intervention:
• Go-to-Market Strategy & Offer Launch
• Marketing Mix & Business Model Optimization
• Structuring Marketing Departments for SMEs & SaaS
• Accelerating International Sales Performance
French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Armenian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- LYCA MOBILE I LYCA GROUP Telco InternationaleHead of MarketingTELECOMMUNICATIONSJanuary 2023 - February 2025 (2 years and 1 month)Paris, FranceDefinition and implementation of the 360° marketing strategy for France / B2C Structuring growth, customer segmentation and lifecycle (CVM), GTM strategy Building the department, team management and international coordination✓ +75% online acquisition YoY,✓ Churn reduction -15% / ~150K customers retained✓ Launch of a new product line
- PRIME PROJEKT I Start-upHead of MarketingJanuary 2019 - January 2023 (4 years)Implementation of a growth strategy and business modelingStructuring B2B offers and strategic partnerships✓ International expansion +20% revenue✓ Online payment adoption: +25% in 3 months
- ORANGE BANK I GROUPAMADigital Product Manager | Product OwnerJanuary 2018 - January 2019 (1 year)Paris, FranceWithin the framework of the acquisition of Groupama Banque by Orange (M&A)Management of banking products on digital platformsCross-functional management / agile and regulatory impact monitoring✓ Migration of ~350K customers to a secure digital banking platform✓ Delivery of 7 products: strong authentication, digital enrollment, KYC, credit simulator✓ Redesign of mobile and web platforms, optimizing UX, security, and conversion
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Education
- Digital MarketingKEDGE Business School2017Digital Marketing
- Master of Business AdministrationIPAG Business school2014Master of Business Administration (M.B.A.), Luxury Brand Management
Certifications
- Certified Scrum Product Owner (CSPO)Scrum Alliance2019