Freelancer profile translated to English.
Back to original languageAbout Gautier
đ My Method:
I enjoy working with companies that share a common vision with me. I assist you in managing your digital marketing or social media, taking into account yourspecific needs.
đ€ My Passions:
I am passionate about music, but also more generally about culture, entertainment, sports (including e-sports), and sustainable development.
đ€ My Background:
I had the opportunity to collaborate with internationally renowned artists such as GIMS, Vitaa, Dadju, Lara Fabian, and on large-scale projects like the 2024 Indochine tour, Kaaris's Bercy show, or MoliĂšre, the musical (over 300 dates). These experiences have allowed me to develop winning marketing strategies, in direct connection with platforms like Facebook, Instagram, Snapchat, and Tiktok.
âïž My Scope of Action:
Paid Marketing:
- Shopify, Meta Ads, Google Ads, Tiktok Ads, Snap Ads, Spotify Ads, DOOH
- Campaign optimization
- Pixel and Business Manager setup
- Detailed reports
- Direct collaboration with advertising agencies (Tiktok, Meta, Snap)
- E-commerce site setup
Social Media:
- Community Management & Inbound Marketing: editorial lines, engaging content
- Content creation and video editing
- Storytelling that generates engagement (500k Tiktok follower growth for artist Carbonne in 3 months)
- CRM for customer loyalty
Partnerships and Events:
- Influencer outreach, influencer campaign management
- Media relations (Konbini, Brut, Webedia, etc.)
- Event organization
âïž Let's discuss your needs! âïž
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PLAY TWODigital Marketing ManagerAugust 2022 - Today (3 years and 9 months)
- Conception of digital strategies for the label's artists' albums and singles (GIMS, Vitaa, Tayc, Lara Fabian, etc.)
- Management of a team of 4 people: support for progress, objective tracking, etc.
- Community management: implementation of content strategies for artists' social media
- Implementation of campaign reporting tools and KPIs for better decision-making
- Implementation of field operations (to develop artists' notoriety)
- Creation of digital campaign assets (Photoshop, Premiere Pro)
- Implementation of digital campaigns (social media ads, DOOH, etc.)
- SENSE, JUST ROSĂ.Artist ManagementMay 2019 - April 2023 (3 years and 11 months)
- Branding: definition of image and storytelling
- Community management: management and development of artists' audience on social media, definition of editorial strategy, calendar implementation, content creation.
- Video production assistance (teasers, music videos)
- Artist support in artistic direction and advice on productions and collaboration choices (Trinix, Noroy, etc.)
- WAVESTONEConsultantNovember 2020 - August 2022 (1 year and 9 months)
- Writing a best practices guide for developing audience and visibility on LinkedIn
- Management of an application migration project (150 applications to migrate from one data center to another). Working with SAFe methodology with over fifty teams
- Cost estimation study in a company split context
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Education
- Engineer / Business SchoolEcole Centrale de Lyon x EM Lyon Business School2020Réalisation d'un parcours ingénieur entrepreneur à Centrale Lyon ainsi qu'une derniÚre année en échange à l'EM Lyon Business School
- MBA Music Industry ManagerEMIC Paris2023* Marketing général et appliqué à l'industrie musicale * Direction artistique (image et son) * Gestion de projets * Management d'artistes
Certifications
- YouTube et YouTube MusicGoogle2023