Freelancer profile translated to English.
Back to original languageAbout Gautier
Hello, I am Gautier.
I am aclient acquisitionconsultant with 6 years of experience in the field. My preferred acquisition channel is Search Engine Advertising (**SEA**). I support my clients at every stage of their advertising strategy on **Google Ads**.
Whether you are launching or need to revitalize your existing campaigns, I offer a comprehensive and tailor-made approach: in-depth audit of your accounts, co-construction of your strategy, implementation and continuous management of your campaigns to maximize performance day after day.
My expertise doesn't stop there. As adatavisualizationexpert, I create automated and personalized dashboards onLooker Studio, Power BI, and Tableau**, providing a clear and detailed view of your marketing performance. Thanks to my **Data Analysisskills, I also help you extract valuable insights from your data, predict your future results usingMachine Learningalgorithms, and segment your customer base for increasingly targeted and effective campaigns.
I offer different types of support:
- Launch, audit, and management of your Google Ads account
- Analysis of your marketing campaign performance and extraction of insights
- Creation of your automated dashboards (**Looker Studio**, **Power BI**, **Tableau**)
- Prediction of your results usingMachine Learningalgorithms
- Clustering of your customer base
See you soon to discuss your project.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Genève (up to 50km), Lyon (up to 50km)
Experience
- ResoneoSEA and Data Visualization ConsultantDIGITAL AND ITNovember 2019 - January 2024 (4 years and 2 months)Paris, France
- Responsible for key accounts, ensuring daily management of campaigns with budgets ranging from €200k to €500k per month allocated between SEA and SMA, client relations, and comprehensive reports.
- Definition and implementation of traffic acquisition strategy on search engines and social networks in conjunction with SEO and Data teams.
- Steering the automation of reporting on Looker Studio to improve analytical efficiency, deployment of advanced customized dashboards for clients, enabling interactive and real-time performance visualization.
- Management of data flows from Big Query, ensuring the accuracy and accessibility of insights for strategic decision-making.
- Training and technical support provided to consultants to strengthen data visualization skills within the team.
- TeleperformanceSEA ConsultantDIGITAL AND ITAugust 2017 - September 2019 (2 years and 2 months)Lisbonne, Portugal
- Offering strategic advice on the management and optimization of Google Ads campaigns.
- Managing a portfolio of about a hundred clients, mainly VSEs and SMEs.
- Telephone prospecting and developing commercial relationships with existing clients.
- Offering personalized solutions to large accounts on Search Ads 360 (formerly DOUBLECLICK).
- In-depth technical expertise on SA360 solution implementation issues.
- WundermanMarketing and Communication Project ManagerDIGITAL AND ITJune 2016 - July 2017 (1 year and 1 month)Boulogne-Billancourt, France
- Developing the CRM base through emailing campaigns.
- Qualifying leads into prospects (Marketing Qualified Leads) for sharing with sales teams.
- Creating and managing gated content.
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Education
- Master in Digital MarketingSKEMA BUSINESS SCHOOL2016
- Data Analyst - RNCP Level 6 CertificationLe Wagon2024
Certifications
- Shopping Ads CertificationGoogle2022
- Microsoft Advertising Search CertificationMicrosoft Advertising2023