Gauthier W.

Creation of dashboards in Looker Studio Reflections on dashboard optimization Analysis of KPIs in Google Analytics Integration of new data into Google Analytics Tracking of tagging via GTM

Management of a product category on the Sephora website Analysis of KPIs (traffic, business, user behavior) Optimization of the user journey Implementation of commercial strategies to increase sales

Management of product categories in France and internationally Formalization of performance indicators (traffic, purchases, sales) Analysis of purchases/sales and participation in reflection on the expansion of the online offering Optimization of reporting in conjunction with Data teams UX/UI optimizations in collaboration with the Artistic Direction Participation in the roll-out of a new subsidiary Launch of an international pop-up store (+30% sales generated in my category)