Freelancer profile translated to English.

Description

After developing retail media and data monetization at a major food retailer, I am leveraging my experience with:

- Retailers to create or develop their monetization and retail media offerings

- Advertisers to help them build and improve their retail media plans (digital, in-store, CRM...)

I am 44 years old, passionate about retail and digital marketing, data, CRM, and I have over 20 years of experience in these fields.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 50km)

DNADS Consulting
Senior Consultant / Founder
CONSULTING AND AUDITS
October 2022 - Today (3 years and 8 months)
Lille, France
My mission: to democratize retail media and make it a strategic axis for retailers and suppliers!

I support companies on retail media topics:
- Audit
- Building their Retail Media strategy
- Project management
- Transition management
- Retail media acculturation, training

My main consulting missions:

- Creation of Retail Media offers in B2C and B2B:
Mass distribution
Specialty retail
Real estate

-> Business plan, definition of placements and pricing, choice of technical and commercial partners, team training...

- Creation of a retailer's data monetization offer

- Retail media training (clients: agencies, advertisers)

- Transition management
Auchan France
Data Monetization & Retail Media Manager
AGRICULTURE
April 2018 - September 2022 (4 years and 5 months)
Revenue generation through Auchan's data and media (websites, stores, targeted media...). Implementation of Auchan's monetization strategy; Media to monetize, technical & commercial partners, pricing. Management of a team of 4 people. Coordination with all internal and external stakeholders: Agencies, media agencies, technical partners, sales, marketing, e-commerce, data departments.
Auchan France
Head of Data Intelligence Department
AGRICULTURE
December 2015 - April 2018 (2 years and 4 months)
Villeneuve-d'Ascq, France
Responsible for data intelligence for Auchan.fr: using data to optimize marketing actions. > Creation of the data-marketing ecosystem based on various data (online / offline)
- DMP
- Analysis tools
- Third-party tools > Data analysis
- Web Analytics (behavioral, sales attribution...)
- CRM, cross-channel online/offline analyses (ROPO...)
- Segmentations, scoring > Data activation:
- Targeting of populations to engage on various digital media (emails, Facebook, Google...)
- Personalization of websites according to customer/visitor characteristics
- Adaptation of online commercial pressure (free/paid) based on the customer. Management of a team of 3 people.