Freelancer profile translated to English.

Description

Communication and Digital Marketing Consultant | Territorial Marketing, Sports, Culture, and Positive Impact Projects | ex-ONLYLYON | CEC New Imaginaries

The Com'Inside - The outsourced communication director tailored to your internal needs.

My role is to support you in achieving your strategy, managing your teams, and/or handling your specific actions based on your current needs.

Whether it's to completely rethink your roadmap, make a few adjustments, or plan the means and media to activate, I'm here to help!
Need to materialize your communication plan? I will take charge of the operational management of your activities or key projects. Ex: brand identity, production of advertising campaigns and content, media buying, website creation, SEO, relational marketing / CRM, E-commerce, Catalogs, Influence, Sponsorship, Events, Press Relations, Generative AI.
And what about the human aspect? I manage your communication teams, support them in carrying out their missions, and in their skills development if necessary.

Several possibilities:

Part-time: A long-term partnership in the form of shared time (one or more days per week) to take charge of certain aspects or the entire Communication function within your organization.
Replacement and Projects: An intervention of several weeks or months (transition management: replacement of the incumbent, awaiting recruitment) or to manage a specific project.
Consulting, Audit, and Diagnosis: A one-off consulting or audit service in a few days, such as developing a communication plan for a new product launch.

18 years of experience in the fields of attractiveness (economic and tourism), consumer goods, and humanitarian aid.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Annecy (up to 50km), Genève (up to 50km)

ONLYLYON&CO
Director of the ONLYLYON Territorial Marketing Program
TRAVEL AND TOURISM
January 2021 - May 2025 (4 years and 4 months)
Lyon, France
I hold strategic and operational responsibility for the territorial marketing program aimed at developing the attractiveness of the Lyon region internationally.
• Definition of the program's strategy: brand, positioning, targets, and narratives.
• Facilitation of management committees, governance, and collaboration with stakeholders.
• Management of activation levers in France and internationally: campaigns, media buying, social networks, events, digital and relational marketing, press relations, and content creators.
• Implementation of Image Partnerships (culture, sports) and management of Business Partnerships (mid-sized companies, SMEs, startups, NGOs).
• Definition of resources and budget management (€1.4 million).
• Management of a team of 7 people.
Communication Campaigns Team Management Communication Strategy Social Media Branding
Evergreen Garden Care (ex-Scotts Miracle-Gro)
HEAD OF COMMUNICATION & DIGITAL SOUTHERN EUROPE
CHEMICAL
January 2011 - January 2021 (10 years)
Lyon, France
Definition and implementation of the 360° communication strategy to improve brand awareness and preference and contribute to the development of e-commerce sales.
• Definition of brand platforms, media campaigns (advertising), and management of all media buying (TV, digital, radio, press).
• International digital project manager: websites, e-commerce, CRM, PIM, mobile applications, and innovations.
• Definition of the content plan, management of press relations, and implementation of sponsorships (product placements).
• Definition of resources and budget management (approx. €2 million).
• Management of a team of 3 people.
Webmarketing Strategy E-commerce Media Buying Advertising Team Management
Handicap International
Webmaster
CIVIC AND SOCIAL ORGANIZATIONS
August 2011 - October 2011 (2 months)
Lyon, France
Handicap International is an international solidarity association that helps people with disabilities and vulnerable populations around the world.
Social Media E-commerce Webmarketing Strategy Website Creation Team Management