Gauthier Deschateaux

Product Owner within the Paris Match Customer team, an experience at the heart of the strategic challenges of digital transformation and user experience optimization.

In SCRUM methodology, managed a feature team dedicated to the development and evolution of systems for Paris Match's web, mobile, and application touchpoints.

• Development of a unique authentication and SSO engine: Implementation of a robust authentication solution, significantly improving security and user journey fluidity across all Paris Match platforms.

• Design and management of a master user/customer repository: Creation of a centralized system for cross-channel profile management and entitlement opening for print and digital services. A key project for customer data unification.

• Implementation of a data transfer middleware: Design and deployment of a strategic middleware ensuring data interconnection and synchronization between different business systems.

- Subscription ERP (product catalog management, subscriptions, entitlement opening)

- E-reader (digital magazine access)

- CRM (newsletter sending, transactional emails)

- Data Lake (user data management, statistics)

• Exposure of APIs and webviews, particularly for creating/updating user profiles, authentication, consulting acquired entitlements, and propagating data to data and CRM platforms.

• Complete management of the "My Account" space, offering an optimal user experience, centralizing personal information, purchases, subscriptions, and entitlements to enhance customer autonomy and satisfaction.

Mission within the Global Digital Services department.

Managed SCRUM projects within the "Care & Services" feature team, responsible for developing/deploying three different services with high international standards, whose specificities can vary by market and division (Fashion, Jewelry, and Beauty):

- Online Repair Tracking: Service allowing a customer to drop off an item in-store for repair/alteration/revision and then track the process via notifications and all touchpoints (Chanel.com, APPs).

• Rollout of the service in different markets (translation management, backoffice configuration)

• Technical debt management (API development, components to decommission legacy)

• Design revamp of the notification part (EMAIL, SMS)

- Chanel & Moi: Service allowing the creation of digital passports for products purchased in-store. It contains all product-related information and direct access to services such as appointment booking in-store, repair service, usage/maintenance advice...

• UX/UI revamp of the complete service on Chanel.com (US)

• Reintegration of digital passports as standalone within the Chanel customer account

- La Collection: Loyalty program implemented by the beauty division.

• Implementation of push notifications on the order confirmation page and in emails sent to customers to encourage enrollment in the loyalty program.

Responsible for the development of the unique user account (SSO) Prisma Connect for all brands of the Prisma Media group, the leading digital media group in France (+20 brands).

• Scrum project management via a feature team composed of five BACK developers, three FRONT developers, one QA, one analyst, one UX, and one UI.

• UX/UI redesign of the account and all cross-functional flows leading to login or account creation.

• KPI analysis: Number of users in the database, connected users, traffic, bounce rates, conversion funnel...

• Redesign of all transactional email templates using a new standardized guideline.

• Management of users' personal data in a secure, unique database complying with RGPD standards.

• Provision of cross-functional services/clients/features for the brands (onsite login, bookmark, newsletters, user review, magazines, notification center, webpush…).

• Development of Prisma Media group's e-Commerce activity through purchase journeys to promote the offers of the group's various brands' e-shops.

• Implementation of the Stripe payment platform and solution.

• Product catalog management.

• Development of a subscription management area within the user account.