Freelancer profile translated to English.
Back to original languageAbout Gauthier
I support companies (B2B/B2C) across the entire marketing & growth chain: from audit to strategy, from creative production to execution, through KPI monitoring and automation.
What I can handle:
• Audit & diagnosis (ad account, tracking, offering, funnel, creatives, KPI structure) + prioritized action plan
• Marketing strategy: acquisition, awareness, retargeting, angles, messages, positioning, and testing plan
• Paid Media: Meta Ads (lead gen, conversion, e-commerce, retargeting) – setup, optimization, and scaling
• Lead generation & conversion: funnels, landing pages, qualification forms, lead journey → appointment/sale (CRO).
• E-commerce: campaign structuring, catalog, DPA, purchase-oriented creatives, ROAS / margin logic
• Advertising creation: concepts, hooks, scripts, marketing visuals, variations (static / carousel / UGC) for A/B testing
• AI & automation: workflows to accelerate production, qualification, and monitoring (e.g., lead → scoring → routing → reporting)
• Reporting & monitoring: dashboards, budget tracking, KPIs, analyses, and actionable recommendations
My method (simple, effective):
Diagnosis + quick wins
Structured tests (audiences / offers / creatives)
Weekly analysis + iterations
Scale what performs + clear reporting
I can be involved in one-off projects (audit / action plan / setup) or in monthly support (monitoring + optimization + production).
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Signal & ScaleGrowth Hacker | Meta Ads & Funnels | Automation & AISOCIAL NETWORKSJanuary 2024 - Today (2 years and 5 months)Managed acquisition and growth strategies for B2C/B2B companies: objective setting, audit, testing plan, and prioritization.Creation, management, and optimization of Meta Ads campaigns (Lead Gen, conversion, retargeting): TOF/MOF/BOF structuring, segmentation, continuous optimization based on KPIs (CPL/CPA, conversion rate, lead quality).Design and optimization of conversion funnels: offers, pages, qualification forms, lead journey → appointment booking, conversion rate improvement (CRO).Advertising creative strategy: angles, hooks, messages, marketing visual design, and variations (static, carousel, UGC scripts) to fuel A/B tests and scale what performs.Setup of reporting & dashboards (Notion / reporting tools): budget tracking, KPIs, insights, and actionable recommendations.Deployment of automations (e.g., capture → qualification → routing → reporting) and integration of AI tools to accelerate production and ensure reliable lead tracking.
- L'agence.reGrowth Hacker & AI ReferentJanuary 2024 - Today (2 years and 5 months)Management and optimization of Meta Ads campaigns for several clients (lead generation, conversion, retargeting).Definition of testing strategies: audiences, offers, messages, creative formats, weekly iterations.Contribution to the design of conversion funnels (forms, landing pages, qualification).Performance monitoring: KPIs, budgets, reporting, actionable recommendations.Support on creative production (angles, hooks, marketing visuals, variations) and continuous improvement of creatives based on data.
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Education
- BaccalauréatLycée Antoine Roussin2014
- Bachelor's Degree in Banking, Finance & InsuranceInstitut Universitaire et Technologique de La Réunion2018