Freelancer profile translated to English.
Back to original languageAbout Gaston
Hello 👋
I specialize in sports business and B2B business, with solid experience in:
• Commercial development (prospecting, B2B strategy, offer structuring)
• Sports sponsorship (package creation, valuation with companies, partnership activation)
• Merchandising and professional club derivative products: Complete distribution management (B2C and B2B), collection definition, purchasing management and margin consolidation, personnel management.
• Licensing: implementation and management of brand licensing agreements.
🎯 What I offer on Malt:
• One-off and targeted missions: audits, sponsorship kits, merchandising plans, support for developing other revenue streams (licensing)
• Concrete and immediately usable deliverables
• A pragmatic and results-oriented approach, from the field
📆 Availability: The reason I am qualified to meet your needs is that I prioritize my salaried employment at the top of my professional list. Therefore, I am available in the evenings and on weekends.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ASM Clermont AuvergneCommercial Sales Management Manager One ASMJuly 2025 - Today (1 year and 1 month)Clermont-Ferrand, France• B2B Commercial Strategy• B2B Sales Development: sponsorship, ticketing, hospitality, events, licensing, B2B derivative products, patronage• Business Unit Management & B2B sales team management• Reporting
- Groupe ESC ClermontGuest LecturerSeptember 2018 - Today (7 years and 11 months)Clermont-Ferrand, FranceGuest lecturer within the Sports Business and Sports Management program of the School.
- ASM Clermont AuvergneCommercial Development ManagerSPORTSOctober 2024 - July 2025 (9 months)Clermont-Ferrand, FranceAs the Merchandising & Derivative Products Business Unit is now structured and operational (B2C & B2B), we decided to separate the two aspects starting from the 2024/2025 season. I have therefore handed over the B2C part to fully concentrate on the development of the B2B division: distribution structuring, licensing development, and initiation of the first projects related to the launch of the commercial sales department (reporting, offer construction, sponsorship negotiations...).📎Licensing:• Prospect new licensees and respond to incoming requests• Negotiate license agreements• Collaborate with legal to prepare contracts and other license documents• Develop licensed product collections• Manage license expiration dates and renewal requirements• Manage minimum guarantee and royalty billing• Brand monitoring📎Sponsorship:• Negotiate with major accounts (prospecting + renewals)• Draft corresponding contracts• Develop and market new offers• Manage sponsor visibility on equipment📎B2B Derivative Products:• Develop the network of distributors (Supermarkets / Sports Stores / Specialty Stores / Sports Shops...)• Manage the offer, orders, and billing📎Track Revenue and Report on 'Commercial Sales' and 'Derivative Products' Business Units:• Measure and analyze revenue impact and track objective achievement• Update dashboards and indicators• Formalize reporting to management📎Equipment Supplier: Centralize topics related to the equipment supplier📎New Revenue Streams: Research new revenue streams for the club
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Education
- Bachelor International Management (License Bachelor +3)Clermont School of Business2013
- Grande Ecole Program (Master Degree +5)Clermont School of Business2015