Freelancer profile translated to English.

Description

Do you have a B2B Software/SaaS that your customers love, but your prospects **take a long time to buy**?

👉My job**: clarify the best product **positioningand optimize your **messaging**, so that your solution becomes a no-brainer to buy.

I intervene when:

→ Digital marketing attracts traffic but generatesfew qualified leads
→ Sales cycles aretoo longand your Sales teamsstruggle to close
→ Your landing pages and campaignslack clarity on product value
→ Your ICPs / personasmisunderstandyour value proposition

👉 **My role**: align Product – Market – Go-to-Market, in order to create messages that resonate, boost conversion, and accelerate sales.

Examples of results with my clients:

→+60% MRR in 2 months
→ From5 to 30+ inbound leads/month
→Response rate x10(from 1.4% to +15% in 48h) in outbound campaigns
→ From0 to 60+ monthly leadsfrom content marketingin 3 months
→ Reorganization of SaaS products in a suite (34 → 12 SaaS) =sales cycle divided by 3
→Successful US GTM Expansion
→ Transition from SLG to PLGwithout loss of traction

Milestones:

→32+ B2B Tech & SaaS companies supported(France, US, Canada, UK, DACH, Nordics)
→ Clients like HiPay, Powens, AdWanted, Expleo, Ytria, Leadpipe, Gung…
→ Former Growth Marketer atGerminaland Spaag
→+5 years of experiencein Product Marketing & Growth
→ +10,000 subscribers read my advice on B2B acquisition

*→ Bilingual FR/EN

👉 **In summary**: I help B2B SaaS companies generate more qualified pipeline and shorten their sales cycles through clear positioning and impactful messaging.

Write to me here or on LinkedIn, I'd be happy to chat.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Tours (up to 20km), Bordeaux (up to 20km)

Powens
On Malt
Product Marketer
BANKING AND INSURANCE
August 2024 - February 2025 (5 months)
Paris, France
Product harmonization: 32+ B2B SaaS repackaged into 8 solutions.

Work on their positioning and messaging to support Sales and Marketing operations (sales decks, product webpages, brochures, case studies...).

Internal alignment between international teams (ES, FR, MX) as part of a multi-continental go-to-market and the construction of a cross-sell strategy, following the acquisition of a subsidiary, requiring a review of internal communication to understand the different B2B SaaS products existing and marketed.
Product Marketing Positioning Strategy Messaging Product Marketing Copywriter
Growth Systems
Growth/Product Marketing for B2B SaaS
CONSULTING AND AUDITS
February 2023 - Today (3 years and 6 months)
Paris, France
Creation of my own consulting firm in Product & Growth Marketing for B2B SaaS products, particularly in Positioning and Messaging, to accelerate Go-to-Markets and Demand Generation.

🔥 32+ B2B SaaS companies supported
🗺️ International clients: US, Canada, Sweden, UK, Netherlands, France, Spain, Germany, India, Mexico
Growth Marketing B2B Growth Marketing Product Marketing Go-to-Market (GTM) Strategy
Spaag
Growth Hacker & Data Analyst
CONSULTING AND AUDITS
September 2022 - October 2023 (1 year and 2 months)
Paris, France
75% of our clients doubled their revenue in just one year with us.

Spaag is a firm that offers consulting, operational, and training services.

I held the position of Growth Hacker and Analyst there, for our B2B/B2C clients in France and internationally. We develop their growth through digital marketing and growth hacking, via full-funnel marketing missions.
Sales Funnel Growth Hacking Growth Marketing Go-to-Market (GTM) Strategy Product Marketing

Check out Gaspard's experience

Gwendoline

Powens

Reviewed on 3/25/2025

Working with Gaspard was a real asset in establishing the foundations of our product marketing and refining our messaging. He quickly grasped our, admittedly technical, solutions and structured impactful messages to better address our market. I highly recommend his expertise!