Gaspard Diboum

Hello,

If you send emails for your brand or for your clients' brands, chances are your emails end up in the Promotions Tab and therefore you are losing money.

Why?

Because when your emails end up in the Promotions tab, it significantly affects your open rates, click-through rates, and sales.

I know this because I personally tested it for one of my clients.

We went from a 10% to a 30% open rate simply by getting his emails out of the Promotions Tab.

For click-through rates, it's the same: we went from 1% to 2.5%, even 3%.

Now imagine you have a gain of €5 per click...

If you send an email to 10,000 people and they land in promotions...

With a 10% open rate and a 1% click-through rate... Your email will be opened by 1000 people, 100 people will click, and you will generate €500...

If the same email lands in the primary tab...

With a 25% open rate and a 3% click-through rate... Your email will be opened and read by 2500 people, 250 people will click, and you will generate €1250...

You lose €700 every time your email lands in the promotions tab.

Now imagine this situation happens every day (in your abandoned cart emails, for example) that's €21,700 lost every month...

Fortunately, this situation is avoidable.

Just send me a private message to learn more.

Gaspard

P.S.: In my portfolio, you can discover the differences in revenue and open rates between an email that lands in the Primary Tab and an email that lands in the Promotions Tab (it's the same email with the same text sent to the same list).

You can also see some results from a client for whom I fully manage their email list.

They generate 5-figure monthly revenue solely from email marketing.