Freelancer profile translated to English.

Description

Do you operate in the world of sports and want high-performing editorial content?

I transform your passion into content that converts. Specializing in copywriting (primarily in the sports world) for 5 years, I know your codes, your audience, and your business challenges.

My sports expertise:

✅ Former journalist (worked for La Voix du Nord and So Foot)

✅ Freelance copywriter for Decathlon and its brands (Quechua, Kipsta, Allsix, Forclaz, Kiprun, Atorka, Outshock, Nabaji...)

✅ Sports startup editorial strategy (Stadihome - the fan platform)

✅ Sports institutions (French Golf Federation)

Why choose me for your sports copywriting projects:

I speak your language - From outdoor sports to amateur football, and even tennis, I'm a true enthusiast.
I know your customers - Passionate athletes, parents, clubs, occasional or expert practitioners.
I have field experience - Over 50 campaigns for brands and sports startups.
I deliver results - Content that generates engagement and conversions.

My sports specialties:

Your product campaigns (product sheets, landing pages)
Your brand storytelling (history, values, community)
Your content marketing (blogs, newsletters, social media)
Your sales pages (sports e-commerce, services, subscriptions)
Your event communication (competitions, challenges, launches)

They trusted me:

Decathlon & its brands (Quechua, Kipsta, Allsix, Forclaz, Kiprun, Atorka, Outshock, Nabaji)

Stadihome (fan startup)

French Golf Federation

So Foot (sports journalism)

My results:

✔️ +50 sports campaigns completed

✔️ +500 product pages

✔️ And above all, editorial strategies that boost engagement

Launching a product? A campaign? An editorial strategy?

Let's talk about your project. I'll get back to you quickly with a tailor-made approach.

Gaspard

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km)

Decathlon SE
Freelance Copywriter
SPORTS
September 2019 - Today (6 years and 9 months)
Lille, France
Creation and writing of multichannel marketing content for Decathlon:
🔹 E-commerce product sheets: SEO optimization and adherence to editorial guidelines for the sports ecosystem (basketball, volleyball, handball, rugby, football...)
🔹 Landing pages: Creation of high-converting pages
🔹 Web articles: Writing informative content for digital platforms
🔹 Print materials: Adaptation of messages for physical media and catalogs
🔹 Interviews: Conducting interviews and editorial transcription
🔹 Video scripts: Writing audiovisual content for marketing campaigns
🔹 Email marketing: Creation of targeted communication campaigns
Specialties: Technical SEO, sports tone of voice, conversion optimization, adherence to corporate editorial guidelines.
Content Design Storytelling Email Marketing Writing Sports Marketing
Upway
Content Writer
E-COMMERCE
January 2026 - Today (5 months)
Lille, France
Upway is the European leader in reconditioned electric bikes.
Their promise: to make e-bikes accessible without sacrificing quality.
Their blog should guide users through all stages:
before purchase (which model? what budget? what aid?), during
use (how to maintain it? where to ride?), and after (maintenance,
repair).

My mission: to write. A lot:

→ Intensive editorial production
→ SEO & Content Strategy: Buying guides, comparisons, product reviews
→ Demanding editorial writing
→ Various formats: Pre-purchase, post-purchase, maintenance, industry, certifications
→ Operational autonomy: Research, angle, writing independently
Blog Editorial Strategy Content Design Copywriting Content Marketing
spized GmbH
Copywriter
E-COMMERCE
January 2026 - Today (5 months)
Cologne, Germany
Spized is a German brand of personalized sports apparel
(3D configurator, custom jerseys).

Mission: adapt and optimize all French content to better
resonate with the French market:

→ Editorial overhaul: 80+ pages (homepage, landings, FAQ, products)
→ Tone strategy: Brand modernization and adaptation to the French target
→ Cultural adaptation: Correction of EN/DE translations, French market consistency
→ UX writing: Customer journey optimization, FAQ simplification
→ Conversion audit
→ International collaboration: Remote, DE/EN team, editorial decision autonomy
Editorial Strategy Landing Page Copywriting Sports Marketing UX Writing Copywriting

Check out Gaspard's experience

Martinez

CERTURE

Reviewed on 6/21/2023

I had a project to revamp the wording of my homepage. Very attentive, Gaspard understood my needs well and accomplished the mission brilliantly, all within a very tight deadline. I recommend.

Pierre

Sport Studio

Reviewed on 11/16/2021

Gaspard assisted me with the copywriting for an email marketing sequence. The collaboration was very easy. And the results exceeded my expectations! I will definitely work with Gaspard again.

Show all 3 reviews