Gary Mizrahi

I supported ADAM Group, a creative agency, in structuring its creative strategy and performance marketing workflow.

The objective of the mission was to create a better link between business objectives, media buying, creative production, and client reporting. My role was to help the agency move from a primarily intuitive creative logic to a more structured system based on data, KPIs, and iteration.

My main contributions:

Implementation of a creative testing workflow to analyze campaign performance weekly and identify the most effective hooks, scripts, angles, and formats.

Creation of a clearer bridge between the media team and the creative team to reduce iteration time and increase the chances of producing high-performing ads.

Participation in structuring the agency's ads management department.

Conception and improvement of advertising concepts, scripts, and creative briefs for client campaigns.

Transformation of performance data into actionable insights to guide creative direction, client recommendations, and sales pitches.

Improvement of client reporting and internal decision-making around KPIs such as CPA, CPL, CTR, conversion rate, and creative performance.

Contribution to the agency's positioning, offers, and content strategy to better communicate its value to clients.

This mission allowed me to work at the intersection of creative strategy, growth, performance marketing, and the operational structuring of a growing agency.

Description

I supported Vanna, a creative strategy and innovation collective, in structuring its positioning, offers, and business development approach.

The objective of the mission was to help the organization clarify what it sells, how it communicates its value, and how to transform its creative expertise into concrete consulting offers for its clients.

My main contributions:

Structuring offers around creativity, innovation, internal transformation, and idea generation.

Clarification of the strategic narrative to better explain Vanna's value proposition to prospects and partners.

Design of frameworks to help organizations move faster from ideation to action.

Conducting benchmarks and market research on creative consulting firms, innovation studios, and strategy agencies.

Contribution to business development materials, sales proposals, and client documents.

Participation in the creation of workshop formats and strategic methodologies.

Transformation of sometimes abstract creative concepts into clear, marketable, and actionable business language.

This mission allowed me to strengthen my ability to work at the intersection of brand strategy, innovation, business development, and offer structuring.

I supported SIGN.brussels, a graphic and strategic communication agency, in repositioning, clarifying brand narrative, and structuring new offers.

The objective of the mission was to help the agency better articulate its value, better understand its clients' needs, and transform its creative expertise into more readable, differentiating, and marketable offers.

My main contributions:

Conducting qualitative interviews to understand client expectations, perceptions, and needs.

Analysis of the agency's positioning and identification of areas for improvement in its commercial discourse.

Benchmark and market research on communication, branding, and design agencies.

Structuring new offer angles based on the agency's internal strengths and client needs.

Work on brand narrative, key messages, and how to present SIGN's expertise.

Transformation of client and market insights into concrete strategic recommendations.

Contribution to a better connection between strategy, creation, commercial offer, and client perception.

This mission allowed me to strengthen my strategic planning approach: start from the ground, surface the right insights, then transform them into actionable positioning, offers, and messages.