Freelancer profile translated to English.
Back to original languageAbout Gary
░ ART DIRECTOR & DESIGNER — 10+ YEARS OF EXPERIENCE
I designhigh-performing visual and video content (Ads & social media)with a specialization in **generative AI applied to creative production**.
I support brands and marketing teams to produce **faster, with more impact, and a strong visual requirement**.
↔ APPROACH
From concept to production, I combineart direction, graphic culture, and AI toolsto createclear, coherent, and performance-orientedcontent.
→ Objective:multiply creative avenues, accelerate production, and optimize results
► EXPERTISE
•Campaign visuals(Ads, social media, banners)
•Motion design & video(short formats, video ads, digital content)
•Multi-format adaptations& creative A/B testing
•Art direction& brand coherence
•AI Workflows(image, video, automation)
░ AI & TOOLS
• **Image**: Midjourney, Flux, Imagen, Magnific, nanobanana
• **Video**: Kling, Runway, Pika, Sora
• **Voice**: ElevenLabs
• **Generation**: ChatGPT, Claude, Grok
• **Design**: Adobe Creative Suite, Figma
► PROJECT TYPES
•Ads (Meta, Google)& performance visuals
•Social media content(Instagram, TikTok, LinkedIn)
•Brand video & video ads
•Web visuals(landing pages, UI, banners)
•Branding & art direction
░ REFERENCES
L’Oréal, Sephora, Renault, Air France, FDJ, Nissan, Groupama, AXA, Orange, Carrefour, Disney, EDF
↔ POSITIONING
•Constant graphic excellence
•Rapid production without compromising quality
•Performance-oriented creative approach
Available for freelance missions — Paris / remote / hybrid
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- RelatiaLead Design, Art Direction, Graphic Design, Motion Design, AIJanuary 2017 - Today (9 years and 5 months)Paris, FranceGlobal art direction, supervision of the creative team and UX/UI piloting on B2C and B2B projects. Creation and management of design systems, interface redesigns, digital campaigns, CRM tools. Clients: L’Oréal, Sephora, Clarins, Carrefour, FNAC, Air France, Disney, Renault, SNCF, France TV, Le Monde.
- Freelance ParisArt DirectorAUTOMOBILEJanuary 2013 - December 2017 (4 years and 11 months)Paris, FranceArt direction interventions on branding projects, digital campaigns, and UX redesigns for major brands. Collaboration with agencies such as INSIGN (Michelin, Clovis) and HOPSCOTCH (Renault, Renault F1, Nissan).
- Freelance LondresFreelance Art Director in London / Illustration / Game DesignDecember 2011 - December 2013 (2 years)Londres, Royaume-UniTed Baker, Publicis, Saatchi & Saatchi London, Wallis, Razorfish, Leagas Delaney, Tullo Marshall Warren, RPM London, Weber Shandwick, Hub+ ...
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Education
- Vocational Baccalaureate in Visual Communication (Work-Study)Campus Fonderie de l'image2003
- Certified Title in Visual Communication (Work-Study)Campus Fonderie de l'image2001
Certifications
- Bubble ExpertBubble.io