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Gary CohenGC

Gary Cohen

Mobile Marketing - App Growth - User Acquisition

€750/day
2 projects
Paris 17e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gary

MY BACKGROUND:

I am the founder of Dual Cat (a mobile gaming company) and Hackisition (a marketing agency specializing in mobile applications). I have launched over 300 apps and generated 350M+ downloads and $50M+ in revenue.

I have designed and supported as Head of Growth part-time many mobile applications in different categories (Gaming, Social, Dating, Sport, Health, Finance, Productivity...) on the App Store and Google Play.


MY APP GROWTH SKILLS:

📱PRODUCT: Improving the sales funnel to improve conversion (Conversion Rate Optimization)
📊 DATA: Setting up the data pipe to have a vision of marketing and product performance
🎨 CONTENT: Strategies and support on the production of advertising and social media content
👥 USER ACQUISITION: Support in setting up and managing paid and organic advertising campaigns.
💰 MONETIZATION: In-App Purchase or In-App Ads monetization strategies and AB testing


MY OFFER:

Get your first1,000,000 downloadsor your first$1,000,000 in revenuewith your iOS or Android application thanks to theAPP GROWTH PROGRAMtailored!


WHY WORK WITH ME?

Are you launching your mobile application ❓
-> I have launched over 300 apps, including 22 that have generated over 1M downloads and 7 over 10M downloads

Can't you scale profitably ❓
-> I have spent over $40M on paid marketing for apps and supported over 20 apps that have generated over $1M in revenue each

Advertising networks:
  • Meta Ads (Facebook + Instagram)
  • TikTok Ads
  • Google Ads (+ Youtube Ads)
  • Snap Ads
  • Apple Search Ads
  • Applovin
  • ironSource
  • Unity Ads
  • Mintegral
  • App Store Optimization (ASO)
Data analysis:
  • Adjust
  • Appsflyer
  • Tenjin
  • Branch
  • Singular
  • Firebase
  • Amplitude
  • Mixpanel
  • Sensor Tower
  • Data.ai
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Hackisition
    Consultant Mobile Marketing - Head of Growth
    DIGITAL AND IT
    October 2016 - Today (9 years and 10 months)
    Paris, France
    Marketing for Mobile Applications
    • 50 clients supported
    • $50M marketing budget spent
    • 350M downloads

    Expertise:
    • UI/UX design
    • Creative Content
    • Advertising Content
    • Video Advertising
    • Mobile Marketing
    • App Marketing
    • App Growth
    • App User Acquisition
    • Data Analysis
    • App Monetization
    • Mobile Application Monetization
    • In-App Purchase (IAP)
    • In-App Ads (IAA)
    App Growth App Marketing Mobile marketing User Acquisition UI/UX Design Mobile Application Design Mobile Application iOS iOS14 iOS Development App Store App Store Optimization App Store Optimisation App Store Connect Conversion Rate Optimization (CRO) Onboarding Product Marketing Mobile Application Design In-App Purchase IAP In-App Ads Google Play Android Mobile Application Purchase Creative Strategy Mobile Application Development App Monetisation App Monetization Mobile Application Monetization
  • Dual Cat
    Co Founder - Chief Marketing Officer
    VIDEO GAMES AND ANIMATION
    August 2017 - Today (9 years)
    Paris, France
    Mobile game publisher iOS & Android
    • 250+ games launched
    • 250M+ downloads
    • Team up to 25 people

    Expertise:
    • Mobile game development
    • Mobile application development
    • UI/UX design
    • Creative Content
    • Advertising Content
    • Video Advertising
    • Mobile Marketing
    • App Marketing
    • App Growth
    • App User Acquisition
    • Data Analysis
    • App Monetization
    • Mobile Application Monetization
    • In-App Purchase (IAP)
    • In-App Ads (IAA)
    Mobile Games Online Marketing App Marketing Mobile marketing App Growth User Acquisition User Experience (UX) Mobile Application Development Mobile Development Game Development IAP Monetization Mobile Application Purchase Conversion Rate Optimization (CRO) Data Analytics Creative Strategy Mobile Application Mobile Application Design iOS iOS Development iOS14 Android Google Play App Store App Store Optimization App Store Optimization App Store Optimisation App Store Connect In-App Purchase In-App Ads
  • Numerus
    Mobile Game Founder
    VIDEO GAMES AND ANIMATION
    September 2015 - September 2016 (1 year and 1 month)
    Paris, France
    Quiz Mobile Game Creation Studio
    -> Game transferred in operation to Voodoo.io in June 2016

    • Mobile application development
    • Mobile game development
    • UI/UX design
    • Mobile Marketing
    • App Marketing
    • App Growth
    • App User Acquisition
    • Data Analysis
    Mobile Development User Interface Design User Experience Design Mobile Application Mobile marketing User Acquisition App Growth App Marketing Data Analytics Mobile Application Design App Store Optimization App Store Optimisation App Store Connect App Store Google Play Android

Reviews

5.0

Out of 1 rating

M

Morgan

Trigger's Reports

Reviewed on 10/23/2024

Great experience

Recommendations

Jordan BouazizJB
Adrien WeillAW
Gregory M.GM
+1
Jordan Bouaziz and 3 other people have recommended Gary

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Education

  • Master 2, Wealth Management
    Paris School of Business
    2015
  • Summer Program
    Tel Aviv University
    2013

Skill set

Categories