Garnier-Potola William

As Paid Social Manager, I support a portfolio of about fifty clients in achieving their business objectives through paid advertising: Waffle Factory, Planet Sushi, Intercontinental, Groupe Melia, Groupe Joulie, etc.

My main responsibilities are:

- Management of a team of 4 people

- Responding to tenders

- Defining social media marketing strategies

- Creating, launching, and optimizing campaigns on advertising accounts

- Analyzing and reporting on campaigns

- Strategic recommendations based on obtained results

As Growth Manager, my objective is to support my clients in their growth through the main levers of SEA and SMA. My main responsibilities are: Client Management - Listening to, understanding, and formalizing client needs - Proposing appropriate digital campaign structures based on objectives and client type - Being proactive in supporting their growth. Operational - Setting up and monitoring SEA and SMA campaigns - Analyzing campaigns and optimizing performance - Designing weekly, monthly, and annual reports. Development - Participating in the development and structuring of internal operational processes.

As a Paid Media Consultant, I was responsible for supporting and satisfying my clients in implementing paid Social Media campaigns that met their objectives. I worked with Orange France and its various entities: Sosh, Rush eSport, Team Orange Foot, etc., as well as their regional entities. My responsibilities were: Consulting - Receiving and refining client briefs - Advising on Social Media platforms to activate based on objectives - Proposing appropriate campaign structures - Estimating costs and projections for proposed structures - Post-campaign recommendations. Operational - Setting up and monitoring campaigns on various platforms - Creating campaign tracking dashboards (Sprinklr) - Analyzing campaign activity and developing optimization strategies - Managing, monitoring, and overseeing campaign budgets - Producing and delivering campaign reports and summaries. Social Media Watch & Development - Monitoring social media trends - Participating in the development of Agence79 tools.