Freelancer profile translated to English.

Description

E-commerce and digital marketing specialist, I have solid experience in the world of fashion, lingerie, and beauty. I have worked with renowned brands such as Condé Nast International, Méanail Paris, Les Hôtels Baverez, and most recently DIM, where I managed various projects combining strategy, content, and performance.

My strength? A 360° approach to digital: e-merchandising management, commercial animation, CRM coordination (Klaviyo, Splio), customer journey optimization, A/B testing, newsletter development, and custom campaign management. I work with tools like Nosto, Shopify, WordPress, Notion, and Trello.

Convinced that performance comes from a strong and well-embodied brand, I attach particular importance to the consistency between brand image, commercial discourse, and user experience. I ensure that every digital touchpoint—website, CRM, content, animations—faithfully reflects the brand's codes and values, in close collaboration with the marketing and creative teams.

Creative, rigorous, and results-oriented, I enjoy building coherent and engaging digital experiences with a real product sensibility. I can work as a freelancer to support you with an e-commerce redesign, commercial plan animation, CRM development, or content creation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DIM Espagne
E-shop Manager
October 2024 - Today (1 year and 8 months)
Management of the Spanish e-commerce site, optimization of user experience, and increase in revenue.
Implementation of the online activation plan: merchandising, animations, and promotions, in line with the overall marketing strategy.
Creation and management of newsletters: design, targeting, and performance analysis.
Monitoring of site performance indicators and implementation of action plans to achieve objectives.
Méanail Paris
Marketing and E-Commerce Project Manager
September 2022 - September 2024 (2 years)
Commercial development of products on all marketplaces (Amazon, Cdiscount, website…), acquisition and loyalty.
Optimization of product pages, sales and revenue reports and analysis, product launches, competitive intelligence.
Content creation and management of the social media editorial calendar (Instagram, TikTok, Facebook…), data analysis, partnership and co-branding management.
Key figures: +10% annual revenue growth, +10K TikTok followers and +5K followers in 6 months on Instagram.
Biobject
Digital Content and Social Media Manager
ARCHITECTURE AND URBAN PLANNING
January 2021 - Today (5 years and 4 months)
Paris, France
Development of Biobject's communication strategy on social media.
Publication of editorial content (written content, newsletters, etc.).
Content creation using Photoshop, Canva, or other tools.
Development of communication on social media (Instagram, LinkedIn, Pinterest).
Creation and animation of communities.
Website launch and updates on WordPress.
Webdesign Social networks Newsletter Design Emailing Photo retouching Communication strategy