Freelancer profile translated to English.
Back to original languageAbout Garance
- Your brand is nascent and you don't know where to start.
- Your brand is already launched, but you feel hiccups here and there.
- Your brand is established and needs a breath of fresh air, or even a repositioning.
> If you find yourself in one of these situations, we can talk!
My approach to brand design is methodical, thoughtful, and tinged with a joy essential to creation. My approach involves you: as a client, your knowledge of your product, service, business, sector... is precious. Finally, my approach is structured around a common thread that could be summarized as "doing things seriously, without taking ourselves too seriously".
Agencies and studios friends: I am happy to integrate with your teams and project structures.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Nomen InternationalCreative DirectorCONSULTING AND AUDITSAugust 2016 - August 2024 (8 years)Paris, France- Redesign of the design methodology, in dialogue with the Design and Communication department's sales management- Supervision of the internal team- Creative direction on all branding projects- Development of a pool of external partners (technical execution, typography, motion design, printing...)- Briefing and follow-up of said external service providers- Presentation of creative directions to client companies- Art direction: creation of visual identities (logotype and graphic universe), corporate materials (brand book, reveal film, brochures, internal magazines, social media inputs...)- Redesign of the agency's visual identityExamples of large and mid-sized client projects:Banque des Territoires (Territoires Temporaires Urbains, La Clé Solidaire, Territrains, Mobilitas), U2P, Vinci, Scalian, la MGP, Mutuelle Bleue, Airnov, Cabinet Provansal (now Eklar), Capeb, Colas, Robertet, Transilien, CERP BA (now Co&Pharm), CGF, Eiffage, Française des Jeux (Nirio), Gueudet, M Technologies (Arkance), Novaxia, Reseda, Arvalis, Tersen, Crèche Attitude/Sodexo, Jiliti, Meanings, MFP Services (now Urops), Gaiatrend, Matebat...Examples of startup projects:Yapla, Oreso, Ishango, Oqoro, Jardins Arcadie, Witco, Tigiano, CapCar, Marvillous, Andjaro, Bienveo...
- La BellevilloiseBrand DesignerRESTAURANTS AND FOOD SERVICEJanuary 2024 - May 2024 (5 months)Bordeaux, FranceCreation of the visual identity (logotype and graphic universe) for the future Bordeaux entertainment venue Bien Public, within the Belvédère eco-district.> Interviews> Extraction of key strategic points of the project> Creation of the logotype> Creation of the graphic universe, including a series of 90 ink illustrations (uses: communication and signage, after visiting the venue)> Creative input for social media and the website
- JapannextBrand DesignerTECHSeptember 2023 - November 2023 (2 months)Paris, France- Partnership with communication consultants Cécilia Di Nardo and Emilie Philippe- Mission: creation of the brand strategy and visual universe for Japannext France> Interviews, then conception and writing of the brand platform (Golden Circle)> Proposals for visual directions> Presentation and discussion with the client company> Creation of the graphic system, according to the chosen visual direction> Handover and discussion with Japannext's digital partner for website development
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Education
- Professional Master's in Semiology and Language ExpertiseSorbonne University - Paris V2011Master professionnel en Sémiologie et Expertise du langage. Sujet de mémoire : Espace(s) et sens du créateur. Mention "Très bien"
- Bachelor's Degree in Design-EnvironmentSorbonne University - Paris 12008Mention "Bien" en fin de licence : "Bien"