Freelancer profile translated to English.
Back to original languageAbout Garance
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- HEMRICOURTPress AttachéFASHION AND COSMETICSMarch 2026 - Today (5 months)Hôtel de Ville, Paris, FranceImage & Influence Manager
- Definition and deployment of the press and influence strategy, aligned with the brand positioning.
- Construction of qualified listings (journalists, stylists, talents) and relationship management.
- Implementation of visibility actions (gifting, campaigns, collaborations) with performance monitoring.
- Analysis of press and digital coverage (reach, engagement, EMV) and continuous optimization of activations.
- Coordination of projects and contribution to the organization of pop-up stores generating visibility and traffic.
- Karolinski PR/TMPress AttachéFASHION AND COSMETICSOctober 2022 - October 2024 (2 years)Paris, France
- Specializing in press relations and influence.
- Definition and management of PR strategies focused on visibility and performance.
- Identification and management of relationships with journalists, stylists, and talents (listings, shoppings, follow-up).
- Implementation of media plans and PR activations (campaigns, events, collaborations).
- Development of partnerships with influencers, in line with brand image.
- Monitoring of press and digital coverage and performance analysis (reach, engagement, EMV).
- CAROLINE CHARLESPress Attaché AssistantFASHION AND COSMETICSNovember 2021 - May 2022 (6 months)Paris, France
- In-depth learning of the fundamentals of press relations and influence.
- Monitoring of print and digital publications, with participation in the analysis of press coverage.
- Introduction to KPI analysis and execution of weekly and monthly client reporting.
- Management and animation of a portfolio of journalists, media, and influencers, strengthening professional relationships.
- Active participation in the organization of press events (seating plan, listings, invitations, follow-ups, reception).
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Education
- Master 2 (M2), Public Relations and Image ManagementECS (European Communication School)2024Master 2 (M2), Relations publiques et gestion de l'image
- SP3Sup de Pub - INSEEC U2022SP3