Description

Being into a technical course, management took me by surprise. For the last 4 years, I have been exposed to intricate processes gaining more than adequate experience in start-up environments working in B2B marketing, handling community, majorly content and engaging with more and more people on our Online ( Campaigns, Push notifications, App notifications, Mailers, Newsletters, Blog posts etc..) as well as Offline platforms by wearing multiple hats. A dedicated self-learner who likes to try and test every project handed over to me with a clear goal and passion. Now a believer of business, my career perspective would be to work in a system that benefits from my skills to drive their business to the best of my abilities, amidst the challenges. With a brief history of driving digital engagement, managing client relationships, and substantially increasing revenues, I stand significantly and eagerly to apply for the role.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Cork (up to 50km)

Google Analytics Hubspot GSuite
Marketing Manager, Actyv
June 2020 - March 2021 (9 months)
Designed and curated the draft of the website before going live, which led to a 10% increase in sales.
•Achieved 30% growth in monthly active users from Q1 to Q2 by implementing new OKRs, managing the production of content, GTM strategies, measuring and reporting the results.
•Worked on multiple campaigns, increasing Google Adwords quality score by 20%, and reduced the cost per click by analyzing and optimizing the copy, keywords and landing pages.
•Managing performance goals, KPIs, and strategic and tactical plans aligned with the brand.
•Increased sales by 30% through nurturing and tracking leads in HubSpot.
•Ideating, creating, and editing the marketing videos, newsletters and marketing emails
•Working closely with CEO, CTO and Product/Engineering team to obtain a detailed understanding of the business and analyze its efficiency using metrics such as sales and customer feedback
Zolo
Content Manager
August 2019 - May 2020 (9 months)
Google Analytics Wordpress GSuite Canva Keyword Planner
•Established workflows for requesting, creating, editing, and publishing of social media content and communications, which increased engagement rate by 5%
•Planning monthly social media calendar and social media activities thru posting, writing editorial with unique, fun engaging content focusing on driving brand awareness and sales.
•Collaborated with other Community Content Managers to train, coach, and evaluate associates using metrics to determine performance and goals
•Helping with small scale/ large scale events for customers and taking care of communications and registrations for the same.
•Executing a communication strategy for the customer base through forums/groups, push notifications, app notifications, and e-mailer, which increased user retention by 15% and increased sales by 8%
Zolo
Inside Sales Associate
March 2019 - August 2019 (5 months)
Zendesk