Freelancer profile translated to English.
Back to original languageAbout Gaetan
Expert in creative strategy and media buying **Meta Ads**,
I help my clients halve their CPL. 📌
✅ +10 clients supported (Infopreneurs, gyms, service providers)
⚙️ +200 creatives produced per month (UGC, facecam, fake podcast, etc.)
🚀 ROAS up to x12
Mysupportin 9 steps:
1️⃣ Audit of the existing (Ads, acquisition funnel, copywriting)
2️⃣ Competitive intelligence (Analysis of your competitors and market trends)
3️⃣ Creative strategy (Formats to use, marketing angles, personas, services)
4️⃣ Scripts (Writing creative scripts, adapted to different formats)
5️⃣ Creative production (Adapted to your brand identity, your target audience, and your market)
6️⃣ Media buying (Launching and managing campaigns on Meta Ads)
7️⃣ KPI analysis (Hook rate, hold rate, CTR, CPC, CPL, etc.)
8️⃣ Iteration (Production of 'Winner' variants, A/B testing of marketing angles/formats)
9️⃣ Scaling 🚀🚀🚀
📥Contact me to discuss your project, I respond in **less than 24 hours**.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Auto entrepriseCreative Strategist & Media Buyer MetaAdsNovember 2024 - Today (1 year and 7 months)Supporting clients (Agencies, infopreneurs, gyms, ...) in generating qualified leads via Meta Ads.👉 Competitive intelligence👉 Creation of a tailor-made creative strategy👉 Creative production👉 Management and optimization of Meta Ads campaigns
- Sunrise MediaCo-ManagerAugust 2023 - November 2024 (1 year and 3 months)Audiovisual content production agency 🎥☀️Development of tailor-made strategies, from conception to distribution:👉 Definition of the editorial line👉 Creation of a strong artistic direction👉 Production of engaging content (filming & editing)👉 Implementation of a publication schedule adapted to visibility and engagement objectives.
- Auto entrepriseVideo EditorJanuary 2023 - August 2023 (7 months)Short form & long form editing for agencies and infopreneurs.Involvement in various formats:👉 Advertisements (Meta Ads, YouTube)👉 VSL & educational videos👉 UGC & native TikTok content🎯 My mission: to transform ideas into impactful videos, focused on conversion or engagement, depending on the client's objective.
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Education
- BaccalaureateLycée Scheurer Kestner2014