Gaëtan Rapin

Contribution to the overall brand strategy (medium-long term plan, annual brand plan). Improvement of the link between markets and the Maison through the creation and animation of an internal digital communication hub. Support for over 25 markets in the deployment of their local activations. Conducting quantitative and qualitative studies (analysis of new markets, competitive benchmarking). Creation of a merchandising platform for the brand's first launch in mass distribution.

Execution of over 15 events for the L'Oréal Group brand in direct liaison with senior management. Participation in the organization of the Inauguration of L'Oréal's historic headquarters "Le Visionnaire" - Espace François Dalle. Conception and deployment of L'Oréal's participation in "The Value of Beauty", an RP event bringing together 5 beauty groups in Brussels.

Organization of the L'Oréal Summer Party (9,000 participants): tender process, agency selection, co-creation of the concept. Organization of the L'Oréal press conference during the VivaTech trade show. Development of the Corporate Events Playbook: a guide centralizing best practices and promoting cohesion around events within the L'Oréal group.