Gaetano Salemi

Le città costiere del Mediterraneo, una volta centri vitali di scambio, si sono trasformate in fortificazioni contro l'instabilità geopolitica e il degrado ambientale. Nel 2040, la regione è caratterizzata da oltre 600 milioni di abitanti che reinterpretano la migrazione non come una crisi, ma come un processo ecologico e sociale. Il progetto propone la creazione di una Rete Mediterranea, una cooperazione transnazionale per gestire queste dinamiche, che supera i confini statali e promuove una statualità fluida basata su scelte individuali. MEDEA, l'Autorità Decentralizzata Mediterranea, introduce innovazioni come un Passaporto di Emergenza e una nuova esperienza di accoglienza, trasformando l'arrivo in un momento di riconoscimento e appartenenza.

↘ Led the rebranding of the company's identity, enhancing visual consistency across all touchpoints and improving brand recognition among key clients and stakeholders. ↘ Developed targeted communication strategies focused on B2B/ B2C audiences, strengthening brand perception and increasing the effectiveness of marketing initiatives. ↘ Conceived and launched innovative retail formats, contributing to the expansion of the product portfolio and entry into new market segments. ↘ Conducted market research and strategic benchmarking, supporting competitive positioning and data-driven decision-making. ↘ Managed complex projects on-site, overseeing construction phases and ensuring quality standards, timelines, and budget compliance. ↘ Coordinated and motivated cross-functional creative teams, fostering a collaborative environment focused on innovation and goal achievement.

↘ Led the entire creative process of the brand, from strategic positioning analysis to the development of visual identity and graphic content, ensuring cross-channel consistency and emotional impact. ↘ Designed the visual communication for the physical space, including graphic materials, signage, ambient branding, and promotional assets. ↘ Developed the social media management strategy, defining tone of voice, editorial formats, and visual direction for digital channels. ↘ Collaborated with creative, marketing, and production stakeholders to ensure consistent execution aligned with the brand concept and user experience.