Freelancer profile translated to English.

Description

Web Analytics Consultant, I support my clients in optimizing their digital performance through a data-driven strategy.

WEB ANALYTICS

— Development of a tagging plan (technical specifications and web functional specifications)

— Configuration of an Analytics account: Google Analytics Universal, Google Analytics 4, Matomo Analytics

— Implementation of a tagging plan using a Tag Management tool: Google Tag Manager, Matomo Tag Manager, Tag Commander (incl. JS and HTML tags)

— Definition of KPIs and dashboard configuration: Google Analytics & Looker Studio (Google Data Studio)

— Audit: identification of website drop-off points through web analytics audit, ultimately optimizing conversion rates (UX, qualified traffic acquisition)

— RGPD compliance for a website (via Google Tag Manager)

— Support in implementing A/B tests

Tools mastered: Google Analytics Universal & Google Analytics 4, Google Data Studio, Google Tag Manager, Google Optimize, Tag Commander, Matomo Analytics, Matomo Tag Manager, AT Internet.

Search Engine Acquisition (only after a Web Analytics audit)

— Data-driven qualified traffic acquisition strategy (Google Ads / Shopping)

— Social Media: Facebook Ads / Instagram Ads

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Annecy (up to 50km), Genève (up to 50km), Sallanches (up to 50km)

Laboratoires Pierre Fabre
Web Analytics Consultant
HEALTH AND WELLNESS
February 2018 - May 2019 (1 year and 3 months)
Lyon, France
- Web Analytics support for all brands of the Pierre Fabre group (Ducray, Eau Thermale Avene, Klorane, Elancyl, ...)
- Development of a tagging plan (technical specifications and web functional specifications)
- Deployment of the tagging plan via Google Tag Manager (incl. JS and HTML tags)
- Configuration of Google Analytics accounts
- Dashboard creation via Google Analytics & Google Data Studio
- RGPD compliance for all Pierre Fabre group websites
Google Tag Manager Google Analytics Web Analytics
Caisse des dépôts et des consignations
Web Analytics Consultant
PUBLIC SECTOR
May 2018 - May 2019 (1 year)
- Setting up workshops to define KPIs by business unit
- Assistance in choosing an Analytics tool that meets the client's needs/constraints (Matomo Analytics)
- Implementation of the Analytics ecosystem via the Matomo tool
- Writing a tagging plan (technical specifications and web functional specifications)
- Deployment of a tagging plan via Matomo Tag Manager
- Support for ad-hoc requests

Web Analytics Matomo Analytics Matomo Tag Manager
DECATHLON
Web Analyst & Traffic Manager
SPORTS
May 2019 - Today (7 years and 1 month)
Passy, France
WEB ANALYTICS
- Guarantee of the quality of collected data
- Writing a tagging plan and deployment via Tag Commander & Google Tag Manager
- A/B Testing
- Training of internal teams on the Google Analytics tool

TRAFFIC MANAGER
- Development and implementation of a paid traffic acquisition strategy for the Quechua brand
- KPI Definition

Google Tag Manager Google Analytics Tag Commander Web Analytics