Freelancer profile translated to English.

Description

Passionate about data and digital marketing, I support companies in implementing innovative use cases using the latest MarTech, aiming for greater efficiency, personalization, and customer satisfaction.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Renault
Global CRM Project Manager
AUTOMOBILE
March 2023 - February 2026 (2 years and 11 months)
Boulogne-Billancourt, France
Implementation and management of a central CRM agency for European markets.
Definition and implementation of data-driven customer base contact and engagement strategies
Scoping and deployment of WhatsApp activation strategies.
Webmarketing Strategy Budget Management Performance Management Change Management WhatsApp
Stellantis
Global Data & CRM Manager
AUTOMOBILE
July 2020 - January 2023 (2 years and 7 months)
Poissy, France
Responsible for Peugeot's global CRM strategy and performance.

Key achievements:
- Creation and management of contact plans adapted to customer lifecycle and optimized by data (Integration of a CDP)
- Definition and deployment of the brand's global loyalty program
- Management and optimization of digital lead generation
data marketing customer data platform CRM Customer Knowledge Customer Journey
Stellantis
Data & Performance Manager
AUTOMOBILE
August 2017 - June 2020 (2 years and 11 months)
Poissy, France
Responsible for Peugeot France's data & digital performance.

Key achievements:
- Implementation of innovative strategies integrating the use of a DMP, scoring, and an on-site personalization tool
- Development of the marketing activity monitoring dashboard
- Performance monitoring and recommendations for optimizing CRM and digital solutions
data marketing data management platform Microsoft Power BI Adobe Campaign SQL