About Gaëtan
English
Fluent
French
Native or bilingual
Experience
- Les Fous de TerroirsE-commerce ManagerAGRICULTUREApril 2017 - Today (9 years and 2 months)Nancy, France[E-commerce]--> Improvement and increase of traffic, conversion rate, and revenue.- Implementation of Click & Collect- Development of an omnichannel strategy- Product and producer photo shoots- Design and implementation of newsletters- Marketing automation- SEO optimization- Implementation of Google Shopping, AdWords, Facebook Ads- Website animation- Writing of product and producer descriptions.- Customer service management (4.8/5 verified reviews)- E-commerce stock management- Community management: Management, community animation (43k) and brand image maintenance.- Benchmarking- Web Analytics- Development of Print / Web advertisements- Monitoring- Monitoring the creation and development of the new website www.lesfousdeterroirs.fr in collaboration with a web agency.- Optimization of the performance of the old website "enpassantparlalorraine.fr" under Prestashop[Project Manager: Implementation of ERP SAAS Archipelia]- Monitoring and management of software implementation- Training of internal teams- Assistance[Marketing]Overseeing the development of new labels or packaging redesigns in conjunction with an in-house graphic designer or an external agency.
- ESVVCommunication and Sponsorship ManagerSPORTSDecember 2016 - June 2018 (1 year and 7 months)Sorcy-Saint-Martin, FranceExternal communicationCommunity managementInternal communicationSponsorship commissionGraphic design
- My-signCommunication and Marketing ManagerSOCIAL NETWORKSJuly 2015 - February 2016 (7 months)Nancy, FranceCommunity ManagementAnalyticsNewslettersBlogDefine web marketing strategyMonitoringLanding Page / Signup Optimization
Reviews
Recommendations
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Education
- Implement an e-marketing strategyNéocamino2014
- Digital marketing trainingGoogle for Professionals2016
Certifications
- Contentsquare ExpertContentsquare2022