Freelancer profile translated to English.
Back to original languageAbout Gaétan
Do you want to boost your business? You are in the right place!
👩💻 I have been adigital marketing expertfor 8 years. I have gained extensive experience in this field through managing Pachamama, the e-commerce brand I founded and have been managing daily for 6 years.
Since 2018, Pachamama has achieved:
- 16,000+ items sold in 15 Countries
- €400k spent on Meta ads and Google ads with a ROAS of 4.1
- 26,000+ followers on social media
Thanks to this experience, I help my clients deploy their digital marketing strategy with a focus on performance and profitability.
Specifically, how do I help your brand implement an effective digital marketing strategy?
I improve your online advertising (Google ads and Meta ads)to:
- Increase qualified prospect traffic
- Improve conversions and ROAS
I manage your social mediato generate engagement and convert it into traffic to your website.
- Community management of Instagram / Facebook / LinkedIn
I create marketing contentfor your social media.
- Photo shoots
- Creation of Instagram Reels + app training to create them
**I optimize your website**: Design, content, speed, conversion funnel. All essential levers to improve the browsing experience and conversion. (Wordpress/Shopify)
I perfect your natural referencing(SEO) to appear in the best positions on search engines.
- Page optimization and article writing
- Link building
More broadly, I can also help you with these topics:
- Brand branding
- Product definition (developing the offer, price, positioning)
- Business development
- Finance (accounting, costs, remuneration)
- Logistics
See you soon to discuss your projects!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- PachamamaFounderE-COMMERCEJanuary 2018 - Today (8 years and 7 months)Paris, FrancePachamama is an eco-responsible brand of urban leather goods with an assertive and timeless style. Designed in France, the bags are made ethically in Bolivia.Website: www.pachamama-handcraft.com> 300 visits per day> 16,000+ items sold since 2018> €400k spent on Meta ads and Google ads with a ROAS of 4.1> 26K followers on Facebook and Instagram🚀 DIGITAL MARKETING STRATEGYE-commerce Website (Wordpress/woocommerce):> 300 visits per day- Website creation and optimization (design, content, speed, conversion funnel)Meta ads and Google ads: Online advertising management> €400k invested for a global ROAS of 4.1Meta Ads:- Launch and analysis of Traffic and Retargeting campaigns- Definition of similar and custom audiences- Ad A/B testingGoogle Ads:- Targeted advertising strategy to maximize online visibility and boost sales.- Launch and analysis of Search and PMax campaignsSocial media management> 26K followers on Facebook and Instagram- Strategy definition- Content creation (Reels/Instagram Posts)- Photo shootsNatural referencing (SEO) improvement> TOP 3 for keywords 'urban backpack', 'vintage backpack', and 'black leather backpack'- Blog creation and article writing- Website structure optimizationOther acquired skills:Creation of the Pachamama brand:- Definition of brand identity: logo, graphic and editorial charter- Definition of the offer, price, positioning, target personaAdministrative and financial management of the companyCollaborations (BHV, Galeries Lafayette, etc.) and event organization (pop-up stores, parties)Styling:- Collection definition (bags and accessories)Logistics:- Goods imports (customs, transport)- Shipping and storage automation
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Business Management and Msc in Strategy & Organisation ConsultancyEDHEC Business School2014Master in Business Management and Msc in Strategy & Organisation Consultancy