Freelancer profile translated to English.

Description

✨ Expert SEO & Analytics (GA4, GTM, Looker Studio), I support major players(LVMH, Ladurée, Groupama, Jamespot)in the performance of their digital ecosystem. My approach: ultra-precise, sovereign data leveraged by AI.

🛠 My areas of expertise

SEO & AI Visibility:Luxurysemantic optimization**, **Structured Data (Schema.org)for LLM/AI SEO andtechnical piloting(Screaming Frog, Semrush).
Tracking & Sovereignty:Independence viaGTM (Web & Server-side). GAFAM Expert(GA4, Adobe)and sovereign solutions(PostHog, Matomo).
Data Visualization:Decision-making dashboards onLooker Studio(formerly Google Data Studio) and Power BI for real-time ROI piloting.
SaaS Performance:**Churn** andProduct**Analytics** analysis to transform data into a retention lever.

🧰 My Technical Stack

SEO:Semrush, Screaming Frog, Botify, Search Console.
Analytics:GTM (Expert), GA4, Adobe, PostHog, Matomo.
Tech & AI:JS, PHP, SQL, LangChain, Custom GPTs.

Find my case studies on my website: analytics-studio.co

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Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km), Lille (up to 50km), Annecy (up to 50km), Angers (up to 50km)

Ladurée
SEO & Analytics Manager
LUXURY GOODS
January 2024 - Today (2 years and 7 months)
Paris, France
Supporting the brand since its global redesign, I now lead the SEO strategy and Analytics architecture for Maison Ladurée.
My role:to combine the demands of luxury with absolute technical reliability.

📊 Analytics & Tracking (Server-Side Expertise)
To mitigate data loss, I deployed a custom GA4 Server-Side infrastructure:
Record Precision:95% reconciliation between Google Analytics and the Shopify Back-Office.
Complex Tracking:Multi-journey e-commerce tagging (gift boxes, gifts, click & collect) and decision-making Looker Studio dashboards.

🚀 International SEO & Luxury Image
In a highly competitive sector, I ensure the brand's organic visibility across several markets:
Maintenance & Optimization:Rigorous technical monitoring post-redesign and multi-market monitoring.
Premium Semantics:Strategic positioning respecting luxury codes and tone.
Growth:Content strategy and link building to dominate international SERPs.

My added value:Transforming complex e-commerce data into readable growth levers while protecting the brand image.
E-commerce SEO GA4 Ecommerce Google Tag Manager SEO Audit
Groupama SA
Analytics Manager GGVie
BANKING AND INSURANCE
June 2024 - Today (2 years and 2 months)
Paris, France
For Groupama Gan Vie (GGVie), I orchestrated the strategic and operational analytics of a massive ecosystem (Web & App), ensuring reliable and usable data for all business units.

🎯 Complex Ecosystem Management
Multi-Brand Scope:Management of numerous instances (SFC, IGC, Marente, Gan Santé, Vie Affiliation, Broker portals).
Omnichannel:Unified user journey tracking across websites and mobile applications.
Dual Stack:Advanced expertise and hybrid maintenance on Adobe Analytics and GA4.

📑 Technical Rigor & Governance (Tracking & GDPR)
Tracking Documentation (SDR):Drafting exhaustive tagging plans and reference technical documentation for each entity, ensuring data longevity and uniformity.
GDPR & Privacy Compliance:Implementation of strict data governance. Consent collection management (CMP), tag auditing, and anonymization to ensure measurement 100% compliant with CNIL and group requirements.
Data Quality:Rigorous testing of implementations to ensure optimal reconciliation between tracking and business tools.

My added value:The ability to structure data in large corporate environments, where technical precision must align with compliance and business strategy imperatives.
GDPR Google Tag Manager GA4 Adobe Analytics Adobe Experience Manager
LVMH - Dom Pérignon
SEO Manager
LUXURY GOODS
January 2023 - Today (3 years and 7 months)
Paris, France
Managed organic performance since the site's redesign and in maintenance, across 7 key markets (US, UK, FR, IT, ES, DE, JP) in a luxury context with strong legal constraints (Evin Law & equivalents).

✍️ Luxury Semantics & Event SEO
Semantic Strategy:Development of a "Haute Couture" ecosystem combining brand prestige and algorithmic efficiency.
Event Management:SEO optimization for launches (vintages, limited editions): management of temporary linking, redirects, and authority sustainability.

⚙️ Technical Excellence & Dev Management
SEO Product Management:Writing complex technical specifications and managing ticketing with the external development agency.
Performance & UX:Monitoring Core Web Vitals and the "Merchant Alike" architecture (funnel to e-retailers).
Internationalization:Rigorous management of hreflang markup and multi-instance technical health.

📊 Monitoring & Share of Voice
Surgical Monitoring:Daily tracking of positions and visibility against distributors in ultra-competitive SERPs.
Decision-Making Reporting:Analysis of the correlation between semantic visibility and indirect conversion.

My added value:Combining the semantic demands of luxury with absolute technical and legal rigor.
SEO SEO Strategy International SEO Screaming Frog SEMrush

Check out Gaétan's experience

Christophe

MEDIAPOST

Reviewed on 12/4/2023

Gaetan is: - Attentive to understanding client needs and issues - Available and flexible to adapt to constraints and urgent deadlines - Results-oriented to achieve the objectives set before the mission His mastery of analytics and his knowledge of Matomo allowed us to provide a solution adapted to the problem, involving in particular: - Optimization of the existing tagging plan - Selection of a suitable plugin - Structuring of a usable dashboard

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