Freelancer profile translated to English.
Back to original languageAbout Gaétan
With 10 years of experience in creating high-value SEO content, I help real estate players develop their visibility and digital performance.
I mainly work on high business-impact topics: new home purchases, rental investments, energy renovation, co-ownership.
My expertise:
- SEO-optimized content writing (articles, fact sheets, pillar pages)
- Multi-channel copywriting: landing pages, white papers, newsletters
- Optimization of existing content (audit, semantic enrichment, positioning improvement)
My goal: to produce content that is both relevant to your users and performs well on search engines.
I am committed to editorial quality, semantic coherence, and strict adherence to deadlines.
Want to strengthen your visibility and generate qualified traffic? Let's discuss your project.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FonciaContent Manager SEO - Editorial StrategyREAL ESTATEFebruary 2025 - Today (1 year and 4 months)Courbevoie, FranceCreation of high-impact editorial content for the Foncia real estate blog and management of a team of writers.Monthly traffic from 7k unique visitors to 65k in 8 months.Content strategyCreation and distribution of a LinkedIn newsletterWebsite redesignSEO optimization on all pages of foncia.comCreation of landing pages and local pages
- HoméliorSEO WritingENERGY AND UTILITIESMay 2024 - December 2025 (1 year and 7 months)Paris 17 Batignolles-Monceau, FranceWriting high SEO impact articles on all energy renovation topics.Traffic from 0k to 12k unique monthly visitors on highly competitive subjects.Creation of landing pages to generate leads for brand-specific needs (solar panels, roof insulation, connected thermostat...)SEO optimization of existing pages to improve positioning.Exchange with the SEO Manager and the Product Manager during the website and blog version upgrades.
- FermotecWix Site Creation / SEO WritingREAL ESTATEJanuary 2024 - July 2024 (6 months)Paris, FranceCreation of a commercial website from scratch on Wix for a brand dedicated to the installation of windows, joinery, pergolas, etc.Creation of the sitemap and design.Creation of all product pages and static pagesWriting blog articles to improve referencing and support brand positioning.
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Education
- Master 2 (M2), Political EconomySciences Po Toulouse2009Master 2 (M2), Économie politique
- Master's degree, Contemporary Economic HistoryUniversité Michel de Montaigne (Bordeaux 3)2008Maitrise, Histoire économique contemporaine