Freelancer profile translated to English.
Back to original languageAbout Gaetan
🔍 Do you want to optimize your SEO or anticipate the SEO to GEO transition?
I am currently managing these types of projects for several L'Oréal group brands, and can put these skills to your service to improve your visibility, prepare your SEO to GEO, and strengthen your technical performance.
Main Expertise
• Technical SEO (architecture, performance, structured data, JS to HTML)
• SEO to GEO (LLM compatibility, AI Search, GEO readiness)
• SEO Automation via AI/LLM (audits, classification, extraction, suggestions)
• SEO-friendly Redesign (audits, templates, QA, monitoring)
• E-commerce SEO (PLP, PDP, filters, facets, navigation)
• Editorial Strategy (intentions, clusters, briefs, content plans)
• Product Management / SEO PO (sprints, roadmap, HTML components)
Notable Missions
• SEO to GEO Transition (L'Oréal Paris, Garnier, Vichy, Redken, Matrix, L'Oréal Dermatological Beauty)
• SEO/GEO Audits and Technical Prioritization (L'Oréal Group, Hyffen, Mister Menuiserie)
• SEO-friendly Redesign (Les Numériques, Randstad, Sonepar, Smartfooding, EPA Paris-Saclay, Jobgether)
• Editorial Strategy (Randstad, Bravofly, Qualitel, L'Oréal, Hyffen)
Spanish
Fluent
English
Fluent
French
Native or bilingual
Can work on-site
Paris 1er Arrondissement (up to 30km)
Experience
- Sonepar
On Malt
SEOApril 2023 - June 2023 (3 months)During my assignment, I had the pleasure of leading significant technical and content SEO projects:SEO Workstreams: I identified technical issues, prioritized optimization opportunities for the site, and monitored the workstreams to ensure effective resolution.Optimized Content: I managed the SEO content creation project, optimizing for hundreds of product listings in four different languages.Sitemaps: In response to indexing issues, I prepared static sitemaps for hundreds of thousands of pages while awaiting the implementation of dynamic sitemaps by the development team.This exciting assignment allowed me to leverage and strengthen my SEO skills. - The MoneytizerSEO ConsultantJanuary 2023 - March 2023 (2 months)I conducted an SEO audit of the Themoneytizer.com website, analyzing its positioning, traffic, content, and technical aspects (meta tags, loading speed, mobile display). After identifying potential issues, I proposed prioritized recommendations to improve the site's visibility.The assignment went very well with Simon and Charlotte, who will implement the recommendations with their team. I look forward to seeing the results on the site!
- HoyezSEO ConsultantDecember 2022 - January 2023 (2 months)I conducted an SEO audit for Hoyez, analyzing the site's positioning, traffic, international visibility, speed, and accessibility.My recommendations for improving SEO rankings concern the development of the most strategic segments, positioning the English site for key keywords that have not yet been addressed, and eliminating irrelevant pages.The objectives for 2023 are to reach the Top 5 for the company's most important keywords, which will unlock considerable traffic.
Reviews
Recommendations
GD
+5
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Education
- DEUST Industrial Electronics and InformaticsIFA Delorozoy2003
- Business or Profit Center ManagerIFAG Paris2006Bac +5 spécialité Marketing